Data-Driven Shipping Is Here to Stay with Adam Robinson of Cerasis

No matter how impressive the technological advancements are, things still need to get from point A to point B; traditional physical transportation of products isn’t going anywhere. The way those shipping procedures are managed, however, is changing immensely.

2019 will feel the effect of a lot of these procedural changes; a driver shortage and increased economy have created a capacity crunch which in turn is increasing prices. Add on to that that e-commerce is forcing shippers to understand how they ship, and you get an industry searching for how to effectively deliver to customers and meet the new delivery expectations, in part thanks to Amazon, all while keeping costs down.

“The #1 thing that most shippers can do it to start using a transportation management system. That transportation management system really needs to be cloud-based. It needs to be web-based. It needs to be able to integrate into other supply chain systems and it’s super important that you make that a goal-based conversation,” Adam Robinson, marketing manager for Cerasis said.

On today’s Transportation podcast, Robinson gives his insights on the shifting structure of shipping, diving into the perils of falling behind the technological curve and the necessity of accurately interpreting the massive amount of transportation data now being gathered. As a bonus, he even gives us a small update on his secret garage project.

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