Skip to content
MarketScale
‹ Back to IndustriesTransportation

How Efrogs Jumped Ahead of Uber, Lyft in Dallas Ride Sharing

Transportation in urban areas has advanced far beyond subways, taxis and buses. Today customers expect door to door service, and with the options available to them in many cities, they are getting just that. While Uber and Lyft are largely responsible for the changing dynamic of short-distance travel, they were not the first ones…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

Get featured

Want MarketScale to feature Transportation?

Book a 15-minute demo and we'll map your Transportation expertise to the content buyers are searching for.

Book a demo

Transportation in urban areas has advanced far beyond subways, taxis and buses. Today customers expect door to door service, and with the options available to them in many cities, they are getting just that.

While Uber and Lyft are largely responsible for the changing dynamic of short-distance travel, they were not the first ones to think of new forms of personal mobility.

In Dallas, ridesharing company eFrogs has been shuttling passengers around the most popular areas for nightlife and business since 2010. The free trip service started with a business-to-consumer model, but Founding Partner Jeb Morris has shifted a significant amount of attention to B2B endeavors.

EFrogs partners with hotels, restaurants, convention centers and other businesses to set fixed ride schedules that provide more flexibility than buses, and personalized advertising opportunities.

On MarketScale Mornings, Morris explained why Dallas is an ideal place for new modes of transportation and why businesses are buying in to his electric vehicles.

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

FAA certification of the 737 MAX-7 clears Boeing to expand its narrowbody fleet offering for the first time in nearly a decade

FAA certification of the 737 MAX-7 clears Boeing to expand its narrowbody fleet offering for the first time in nearly a decade

The FAA has certified Boeing's 737 MAX-7, marking the end of a lengthy regulatory review. This certification allows Boeing to provide a new narrowbody aircraft option in its updated MAX family.

  • 01The FAA's certification of the 737 MAX-7 ends a protracted regulatory process.
  • 02Boeing can now expand its narrowbody fleet offerings for the first time in almost ten years.
  • 03The 737 MAX-7 is a part of Boeing's updated MAX aircraft family.

Aug 12, 2026

UPS has structurally reset its network by cutting roughly half of its Amazon volume

UPS has structurally reset its network by cutting roughly half of its Amazon volume

UPS has strategically reduced its volume of Amazon parcels by half, allowing it to cut costs significantly. This restructuring is part of a multiyear effort that has ultimately improved UPS's full-year financial outlook. The move is expected to strip billions in costs by focusing on higher-margin packages.

  • 01UPS has cut its Amazon parcel volume by 50%, aiming to reduce costs.
  • 02The restructuring strategy has led UPS to lift its full-year financial outlook.
  • 03Focusing on higher-margin packages allows UPS to enhance profitability.

Aug 11, 2026

India's logistics infrastructure is accelerating on every front, from rail to air to cross-border trade

India's logistics infrastructure is accelerating on every front, from rail to air to cross-border trade

India is rapidly expanding its logistics infrastructure through improvements in rail, road, air, and digital platforms to achieve a unified, multimodal logistics network by 2026. This development aims to bolster both domestic markets and enhance cross-border trade efficiency. The comprehensive strategy highlights India's commitment to becoming a global logistics hub.

  • 01India aims to establish a unified, multimodal logistics network by 2026.
  • 02Improvements in railways, roads, air, and digital platforms are central to India's logistics expansion.
  • 03The logistics overhaul is expected to enhance India's domestic market connectivity and cross-border trade.

Aug 11, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512