Tax Incentives for the Trucking Industry Will Speed Up Clean Driving Adoption

 

Keypoints:

  • Oregon Senator Ron Wyden introduced a proposal for major tax incentives for clean driving adoption.
  • Daimler Trucks could reap major benefits from the incentive, with an EV that can travel 200 miles.
  • Lynn Lyon supports tax incentives for companies to adopt electric vehicles.

Commentary:

This year Oregon Senator Ron Wyden proposed a major tax incentive for clean electricity and electric vehicles. One company with massive potential to reap the benefits of this tax incentive is Daimler Trucks. According to the Portland-based truck company, it has an electric vehicle that can travel more than 200 miles on one charge, and it only takes 90 minutes to charge back up. How possible is it to scale this technology, and can freight make use of government incentives like consumer vehicles can? MarketScale’s Voice of B2B Daniel Litwin talked with Lynn Lyon, Host of Drive Clean, if this tax credit could drum up support for an electric truck, as well as push the industry to provide a clean framework and strategy for electric trucking and clean driving adoption.

Abridged Thoughts:

Globally, clean energy investment plans are far below the NetZero pathway. Better incentives, like a tax credit, would go a long way to accelerate adoption. Truck manufacturers, like Daimler, put in the time and energy to develop new vehicles that the fleets are ready for and the drivers like them. It’s just a matter of the price tag, with large capital expenditures for these companies. If we can find a way to assist them with these initial purchases, they go far beyond just the vehicle prices themselves. It also includes the training, maybe in impact operations, and of course the infrastructure. 

More Stories Like These:

Trucks Move 72% of Our Goods, Will Infrastructure Capacity Force This to Shift?

Can American Rail Survive Without Government Support?

Alternative Fuel Trucks Are Reshaping Transportation

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More