Tax Incentives for the Trucking Industry Will Speed Up Clean Driving Adoption

 

Keypoints:

  • Oregon Senator Ron Wyden introduced a proposal for major tax incentives for clean driving adoption.
  • Daimler Trucks could reap major benefits from the incentive, with an EV that can travel 200 miles.
  • Lynn Lyon supports tax incentives for companies to adopt electric vehicles.

Commentary:

This year Oregon Senator Ron Wyden proposed a major tax incentive for clean electricity and electric vehicles. One company with massive potential to reap the benefits of this tax incentive is Daimler Trucks. According to the Portland-based truck company, it has an electric vehicle that can travel more than 200 miles on one charge, and it only takes 90 minutes to charge back up. How possible is it to scale this technology, and can freight make use of government incentives like consumer vehicles can? MarketScale’s Voice of B2B Daniel Litwin talked with Lynn Lyon, Host of Drive Clean, if this tax credit could drum up support for an electric truck, as well as push the industry to provide a clean framework and strategy for electric trucking and clean driving adoption.

Abridged Thoughts:

Globally, clean energy investment plans are far below the NetZero pathway. Better incentives, like a tax credit, would go a long way to accelerate adoption. Truck manufacturers, like Daimler, put in the time and energy to develop new vehicles that the fleets are ready for and the drivers like them. It’s just a matter of the price tag, with large capital expenditures for these companies. If we can find a way to assist them with these initial purchases, they go far beyond just the vehicle prices themselves. It also includes the training, maybe in impact operations, and of course the infrastructure. 

More Stories Like These:

Trucks Move 72% of Our Goods, Will Infrastructure Capacity Force This to Shift?

Can American Rail Survive Without Government Support?

Alternative Fuel Trucks Are Reshaping Transportation

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More