Tax Incentives for the Trucking Industry Will Speed Up Clean Driving Adoption

 

Keypoints:

  • Oregon Senator Ron Wyden introduced a proposal for major tax incentives for clean driving adoption.
  • Daimler Trucks could reap major benefits from the incentive, with an EV that can travel 200 miles.
  • Lynn Lyon supports tax incentives for companies to adopt electric vehicles.

Commentary:

This year Oregon Senator Ron Wyden proposed a major tax incentive for clean electricity and electric vehicles. One company with massive potential to reap the benefits of this tax incentive is Daimler Trucks. According to the Portland-based truck company, it has an electric vehicle that can travel more than 200 miles on one charge, and it only takes 90 minutes to charge back up. How possible is it to scale this technology, and can freight make use of government incentives like consumer vehicles can? MarketScale’s Voice of B2B Daniel Litwin talked with Lynn Lyon, Host of Drive Clean, if this tax credit could drum up support for an electric truck, as well as push the industry to provide a clean framework and strategy for electric trucking and clean driving adoption.

Abridged Thoughts:

Globally, clean energy investment plans are far below the NetZero pathway. Better incentives, like a tax credit, would go a long way to accelerate adoption. Truck manufacturers, like Daimler, put in the time and energy to develop new vehicles that the fleets are ready for and the drivers like them. It’s just a matter of the price tag, with large capital expenditures for these companies. If we can find a way to assist them with these initial purchases, they go far beyond just the vehicle prices themselves. It also includes the training, maybe in impact operations, and of course the infrastructure. 

More Stories Like These:

Trucks Move 72% of Our Goods, Will Infrastructure Capacity Force This to Shift?

Can American Rail Survive Without Government Support?

Alternative Fuel Trucks Are Reshaping Transportation

Follow us on social media for the latest updates in B2B!

Image

Latest

governance
Exploring the Intersection of Board Governance, Community Engagement and Creativity with Ann Margolin
February 23, 2026

Behind every city vote, hospital budget or zoning decision is a leader navigating tough, often conflicting priorities. Right now, public leaders are operating in an environment of rising healthcare costs, workforce shortages and heightened community expectations—especially within safety-net systems that collectively provide billions in uncompensated care each year. The stakes are real—they affect patients…

Read More
career-connected
Workforce Alignment, and the New Blueprint for Career-Connected Learning Ecosystems
February 23, 2026

Workforce shortages, shifting federal and state policy, and rising skepticism about the return on investment of a traditional four-year degree have pushed career-connected learning to the forefront of education reform. According to the U.S. Bureau of Labor Statistics, overall employment is expected to increase by nearly 4.7 million jobs between 2022 and 2032, with…

Read More
hiring strategy
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent
February 20, 2026

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

Read More
Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More