With Record Demand, Can Uber Get Drivers Driving Again?

The economy is slowly opening back up as the country sees vaccinations increase while COVID-19 cases decrease. Consumers are reopening the door to Uber. In March 2021, Uber saw gross bookings hit an all-time high.

The issue? They don’t yet have enough drivers to meet demand.

Host Hilary Kennedy talked with Janeesa Hollingshead. Co-Founder of JJ Studio, a consulting boutique that helps startups grow their user base, launch markets, and streamline their operations. Hollingshead previously joined Uber in 2015 to launch and develop their rides business. Next, she led UberEats’ launch strategy in the midwest.

The duo talked on Marketscale TV about Uber’s current driver shortage. To get drivers back on the road, Uber is offering a $250 million “Driver Stimulus” to boost earnings for existing drivers and get former drivers back on the road.


“At the end of the day, most people who use these platforms are doing so to make money,” Hollingshead said. “So, incentives are a given there, that if you pay more and have higher incentives, you’re going to incentive, or motivate, people to either come back to work or spend a few more hours on the platform.”


According to Hollingshead, many of these companies need workers, and they are well-funded, so they have the money to give incentives. The important intangibles will determine each company’s success. An example of this would be how an employee feels treated by the company.

“Really what it’s going to come down to in terms of individual companies’ success with this is really competing on the intangibles,” Hollingshead said.


Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale



Follow us on social media for the latest updates in B2B!


Behind WorkJam's Mission to Improve Retention and Training in Retail
Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022
  Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital Read more
hospital employees M&A Healthcare Advisors
M&A Healthcare Advisors to Premiere Podcast Episode Live September 28th
September 27, 2022
On Wednesday, September 28th at 11 am CT, M&A Healthcare Advisors will host a live premiere of its second M&A Healthcare Insights podcast. The broadcast will feature hosts Mark Thomas and Andre Ulloa and Read more
Hire Education: A Commitment to Talent, a C-Suite Conversation
September 27, 2022
In the Catapult Solutions Group podcast, “Hire Education,” host Daniel Litwin talked with the company’s CEO, Patrick Burke, and its CFO, Alex Anderson, about the creation of the company and how Read more