A Fan-Centric Experience Could Make Tech-Based Golf Leage TGL Prove To Be a Hole-In-One


The golf world has a new league entrant: the TGL. What makes it unique, and what gives it a competitive edge to compete with the likes of traditional golf tours?

The new tech-based golf league is meant to drive golf forward to the green, according to founders Tiger Woods and Rory McIlroy. The TGL is especially unique because it will use state of the art technology to allow fans, whether they’re sitting on the green or watching from their couches, to get a close view of the virtual course and short game area.

The league is the first big venture of TMRW Sports, which was founded in 2021 by Woods, McIlroy and former NBC Sports exec Mike McCarley. It’s funded by several major players in the sports world, including investors like Golden State Warriors star Stephen Curry, Falcons owner Arthur Blank and Bears CEO Kevin Warren. Even Justin Timberlake is in on the action.

The TGL is set to start in January 2024 and will feature 18 players made up of six teams of three PGA tour players who will compete in a match of 18 holes. The TGL season will consist of 15 matches in all, followed by playoffs and a championship. Woods and McIlroy are betting big on the TGL, but will the league actually bring more fans and pros to the game with its tech-centric fan experience approach? Tod Caflisch, Sports Technology Services Consultant at TechFoundry, believes it’s got a pretty good shot.

Tod’s Thoughts

“The interesting part is that fans will actually be sitting greenside, and the other remote fans will actually be watching through streaming apps. The neat part is the combination of the virtual course with the short game. Now, I think the interesting part is where you have that celebrity interaction there and involvement. It’s gonna bring a lot of people in that’ll be curious about watching that, as well as I think it’s gonna actually drive more to be mainstream. As the league grows in popularity, it expands, more teams join. I can absolutely see more of these facilities start to pop up all over internationally, as well as the U.S.

So, from a fan experience, I think it really brings the fans more into the game, especially the short game. I think that a lot of people are really comfortable playing. So, look for that. A lot of stuff will be in the news, I’m sure, between now and January. Especially if you’re a golf fan, fire it up on your app coming up this January.”

Article written by Adrienne St. Clair.

Follow us on social media for the latest updates in B2B!



safety culture
Nurturing and Growing a Sustainable Safety Culture
May 22, 2024

Applied Digital champions a proactive approach to workplace safety, empowering employees to take ownership of their health and safety. This video showcases our open-door policy, which allows employees to easily connect with environmental health and safety (EH&S) professionals via phone, email, or a dedicated helpline for support in any situation. We also highlight our…

Read More
executive leadership commitment to safety
Applied Digital’s Executive Leadership Commitment to Safety
May 22, 2024

This video explores the profound impact of Applied Digital’s executive leadership view commitment to safety. It highlights the key initiatives led by senior executives to foster a culture where safety is paramount. A standout strategy is the incorporation of a ‘safety moment’ at the start of every meeting, designed to heighten safety awareness from…

Read More
employee safety
At Applied Digital, Employee Safety is #1
May 22, 2024

At Applied Digital, employee safety transcends mere compliance—it’s a core value that defines our corporate ethos. This video underlines the importance of creating a robust health and safety environment, ensuring every team member returns home safely daily, and fostering a positive and secure workplace atmosphere. By prioritizing safety above all, including production, Applied Digital…

Read More
Anthony Zhang discusses wine investment
Wine Investment Has a Promising Future With Technology Pushing it Forth
May 22, 2024

Because investment opportunities are often shifting, wine investment is gaining some significant attention. With traditional markets experiencing volatility and uncertainty, investors are increasingly looking towards unique assets like fine wine and spirits to diversify their portfolios. The potential for appreciation over time, combined with the enjoyment of owning a tangible asset, has made wine…

Read More