Uber Eats to Offer “Baked Goods” with Canadian Cannabis Partnership

Thanks to the accelerated need for buying goods online since the start of the pandemic, digital on-demand orders are a retail expectation even for a still growing market like cannabis sales. As the cannabis dispensary market continues to grow and with potential industry reform on the way, statistics show consumers would like to see even more growth as 42 percent of Americans reported they are comfortable with a cannabis-selling shop opening in their neighborhood. Uber Eats in Canada has taken this one step further, adding cannabis as a category to its platform.

level of comfort of cannabis

Although on the surface it sounds like cannabis delivery could be an option, Uber is only allowing users to place an order through their app, and customers can pick it up at a dispensary location in Ontario within an hour. But this initial foray by companies like Uber into the cannabis industry may only be the beginning as the U.S. considers federally legalizing marijuana, which could mean even more explosive growth for the cannabis industry. Eric Recker, the SVP, Sales & Operations of Indicaloud, a premier producer of U.S. grown, high-quality delta 8 products, thinks these new developments could present potential market opportunities for investors and retailers.

“Cannabis delivery is a massive revenue stream and big opportunity not only for the companies who provide the cannabis delivery, but also the retailers who are able to add in a new revenue stream and potentially gather a market share from customers who may not be able to make it into their brick-and-mortar store,” said Recker.

sales of cannabis

With so much growth potential in the U.S. on the table, sales of legal recreational cannabis are expected to reach an estimated 42 billion U.S. dollars by 2026. Legal marijuana sales are forecasted to steadily increase with each consecutive year. Surfside, a customer acquisition platform that specializes in activating and expanding first party data for marketing and measurement, is currently focusing on the cannabis industry. Surfside’s co-founder, Jon Lowen, believes Uber could use the Canadian model and apply it to the U.S. once the legal coast is clear, which could help expand their customer base and profits.

“I think that it’s a really great entry point for Uber Eats in order to start understanding what the cannabis market can do for them as a platform, but even more so for the retailers who now have access to this brand new subset of consumers who are very used to having access to this app and are used to the shopping experience and they can hopefully get new customers through the awareness and through the trust that Uber Eats brings to this market,” said Lowen.

As the cannabis industry is gaining steam, many wonder if the underground cannabis market will continue to thrive. In 2018, a poll revealed 40 percent of cannabis users stated their primary source was friends, and 24 percent used a private dealer.

source of cannabis

Michael Sassano is the Founder and CEO of Somai Pharmaceuticals, an Ireland-based company focused on cultivation and production of cannabinoid-containing pharmaceutical products throughout the European Union, thinks this new online marketplace will help combat the underground market and help people purchase safe and legal weed more readily.

“Every move that standardizes cannabis into the distribution and sales is a step to combatting the black market. Not only is access important, but competitive pricing,” said Sassano. “Probably what you’ll end up seeing is the large cannabis companies, smaller cannabis companies, and eventually the emergence of craft farmers similar to local markets.”

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

facing adversity head-on
Facing Adversity Head-On: Leadership Insights From Charmeachealle Moore
July 23, 2024

Welcome to “Through the Storm,” where resilience and facing adversity head-on takes center stage. If you were to look up the word in the dictionary, you might just find a picture of Charmeachealle Moore, known affectionately as Mike Moore. His life story reads like a testament to unwavering determination and perseverance. Mike is a…

Read More
Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

Read More
School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

Read More
The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More