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Mike McCalley

Fractional Chief Growth Officer & Consultant The Vertical Solution

Mike is a leading marketer with expertise ranging from start up ventures to fortune 50 companies. With a passion for B2B and community building, Mike has evolved how traditional companies go to market and truly educate, inform, and inspire their community. When Mike isn't building out media and strategy plans for companies you can find him announcing his local high school football games and spending time with his family in Plano, TX.

Master of Business Administration
Bachelor of Arts - History
Master of Arts - Public Policy
partner-program-300x300-1 B2B SaaS Services & Tech
image-6-300x300-1 B2B Growth Strategy
clean-tech Clean Tech
image-82-300x300-1 Building Products
product-manage-300x300-1 Manufacturing & Industrial Process
image-67-300x300-1 Construction Trends

Recent Posts

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Business Services

The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation

Mike McCalley - May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction.

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Articles

When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders

Mike McCalley - May 16, 2024

In the rapidly globalizing world of business, human resources (HR) play a pivotal role not just in managing personnel but in shaping corporate strategy and culture across international borders. Chuck Heaton, the Vice President of Human Resources at PERMA-PIPE, brings to light the complexities and nuances of managing HR on a global scale, drawing from his recent experiences in the Middle East and his extensive career progression.

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Articles

From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

Mike McCalley - May 16, 2024

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdlesa journey resonating with many in the industry today.

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Business Services

Leveraging Economic Shifts and Corporate Knowledge can Unlock New Opportunities in Emerging Markets

Mike McCalley - May 16, 2024

Identifying and capitalizing on emerging market opportunities is crucial for entrepreneurs and investors in today's fast-paced global economy. With entrepreneurship in Latin America echoing the boom of Silicon Valley during the dot-com era, today's episode dives into the dynamic growth and untapped opportunities in this vibrant region.

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Business Services

Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis

Mike McCalley - August 24, 2023

In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of Marketing is Everything We Do!

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Business Services

The Life of a Start-Up: VOMO

Mike McCalley - August 23, 2023

Heres a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isnt rosy.

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