Recent Posts
How to Build Community with an Episodic Series
Shannon Willey - March 31, 2023Building a community is one of the most important aspects of any brand or organization's success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content:1.
Read moreUsing Community-Generated Content to Build Engagement
Shannon Willey - March 28, 2023Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories.
Read moreThe Power of Interaction for Building Community
Shannon Willey - March 14, 2023In today's digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world.
Read moreTransforming the Olympic Games for the Digital Era
Shannon Willey - August 9, 2021Alibaba Chief Marketing Officer Chris Tung discusses how the Chinese e-commerce giant is helping the International Olympics Committee transform the 2022 Beijing Winter Olympic games for the digital era. He speaks with Bloombergs Stephen Engle.
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