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Dealership training and consulting built for your operation

Kintz Group delivers training, consulting, and performance coaching tailored to automotive dealerships, with programs built around each dealership's specific structure and goals. The firm works with dealers across sales, service, and fixed operations to improve revenue and customer retention. On MarketScale, Kintz Group publishes content for dealership principals, GMs, and department managers seeking practical guidance.

4 episodes
Channel Brief·Kintz Group · 4 episodes
Updated Feb 13, 2024

Dealership dominance rests on systematic training and team development.

The Kintz Group argues that structured, leadership-backed training separates thriving dealerships from stagnant ones. Evidence comes from practitioners inside multi-location auto groups and measurable shifts in team capability.

The Kintz Group's core argument is that dealership success hinges not on replacing talent but on developing existing teams through customized, systematic training backed by leadership commitment. Episodes ground this claim in the lived experience of multi-location dealership operators and trainers who report measurable shifts in team performance and culture when training is embedded as a non-negotiable business practice.

Drawn from Master the Market: Structured Dealership Train… and 1 more

The days of easily replacing sales talent are gone, and we must do more with less.

Winning Is A Habit

By the numbers

37 years

auto-industry experience of Denny Menholt training director

11

dealerships under continuous learning culture at Denny Menholt

20+ years

shared history between Tim Kintz and Ray Scozzari in auto industry

What the channel argues

InsightAdapting training practices to evolving sales team needs is non-negotiable for dealership competitiveness.
InsightLeadership buy-in determines whether customized training translates to organizational and individual goal improvement.
InsightSalespeople profitability can be graded into levels, enabling data-driven coaching and replication.
InsightIn-person training with a coach delivers measurable value over video-based training through interaction and real-time elaboration.
InsightDeveloping and motivating existing teams is a core leadership responsibility in environments where talent replacement is costly.

What you'll learn

Why structured training programs are now competitive requirements rather than nice-to-have perks in dealerships.
How multi-location dealership groups embed continuous learning cultures across eleven or more locations.
Why coaching quality and in-person interaction produce better outcomes than self-paced video training.
How to grade salespeople by profitability levels and use that grading to coach and develop peers.

What to do about it

Secure explicit leadership buy-in for training programs and embed them as non-negotiable dealership practice, not optional add-ons.
Customize training to fit your dealership's specific organizational and individual goals, not generic off-the-shelf models.
Invest in live coaching interaction with your sales teams rather than relying solely on video-based self-paced training.

Who and what shows up

Ray Scozzari

Director of Training, Denny Menholt Auto Group

Brings 37 years of auto industry experience and has shaped continuous learning culture across eleven dealerships.

Tim Kintz

President, The Kintz Group; author of Amazon bestseller Frictionless

Graduate of NADA Dealer Academy with experience in nearly every dealership position; hosts CarBiz Confidential and teaches dealerships sales and management training.

Alex Bassenger

New Car Sales Manager, Astro Ford, DeAbreville, Mississippi

Testifies that live training with Tim produced the most comprehensive and enjoyable learning experience he has had, including grading salespeople by profitability levels.

Questions this channel answers

Q

How do dealerships adapt training to keep up with market change?

Ray Scozzari at Denny Menholt describes shaping a culture of continuous learning and improvement across eleven dealerships through customized, leadership-backed training programs that evolve with sales team needs.

Master the Market: Structured Dealership Training as the…
Q

Why is in-person training better than watching training videos?

Alex Bassenger at Astro Ford notes that in-person interaction with a trainer allows for questions, elaboration, and examples that video cannot replicate, and describes it as more comprehensive and informative than previous week-long training sessions.

Alex Bassenger Testimonial
Q

What should dealership leaders focus on when they can't easily hire replacements?

Leaders must invest time in developing and motivating existing teams, set clear and attainable goals, and shift mindset to become the coaches their dealership needs rather than relying on replacement hiring.

Winning Is A Habit
Topics:Dealership sales trainingLeadership buy-in and cultureTeam motivation and developmentSalesperson profitability gradingMulti-location training implementation
Themes:Training as competitive necessityLeadership commitment drives executionDevelop talent, don't replace it

Industry context

Automotive retail is increasingly focused on continuous training and technician development as a competitive necessity. The industry recognizes that success depends on accountability and execution of fundamentals at scale.

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