Skip to content
MarketScale
Demo
Creator Hubs›Kintz Group

Kintz Group

Kintz Group logo

Dealership training and consulting built for your operation

Kintz Group delivers training, consulting, and performance coaching tailored to automotive dealerships, with programs built around each dealership's specific structure and goals. The firm works with dealers across sales, service, and fixed operations to improve revenue and customer retention. On MarketScale, Kintz Group publishes content for dealership principals, GMs, and department managers seeking practical guidance.

4 episodes
Channel Brief·Kintz Group · 4 episodes
Updated Feb 13, 2024

Train your team or lose them: dealership sales leadership reimagined

Kintz Group argues that structured training and coaching separate thriving dealerships from stagnant ones. The channel pairs leadership testimony with direct counsel from Tim Kintz and guests with decades of industry tenure.

Kintz Group's core argument is that dealerships cannot replace sales talent easily anymore, and must instead develop and motivate existing teams through systematic, customized training and leadership. The channel proves this through in-the-field testimony from dealership managers and trainers (Ray Scozzari at Denny Menholt Auto Group with 37 years of experience) who describe how structured programs reshape culture across multiple locations.

Drawn from Master the Market: Structured Dealership Train… and 1 more →

“The days of easily replacing sales talent are gone, and we must do more with less.”

Winning Is A Habit

By the numbers

37 years

Ray Scozzari's dealership training experience

11

dealerships where Ray Scozzari shaped training culture

What the channel argues

InsightLeadership buy-in is vital for successful training implementation across multiple dealerships.→
DataRay Scozzari shaped continuous learning culture across eleven dealerships over 37 years.→
InsightSales leaders must invest time developing and motivating existing teams rather than replace them.→
InsightGrading salespeople by profitability levels enables dealerships to tailor coaching to individual performance.→
InsightIn-person training with a coach provides immediate elaboration and examples unavailable in video.→

What you'll learn

•How to adapt training practices to meet evolving needs of dealership sales teams using leadership buy-in and customization.
•Why dealership managers must prioritize developing existing staff over hiring replacements in a competitive talent market.
•How profitability-based grading of salespeople helps dealerships implement targeted coaching strategies that improve both organizational and individual results.
•What distinguishes effective in-person coaching from remote or video-based training in the automotive sales context.

What to do about it

→Audit your dealership's current training program for customization to your specific team needs and leadership commitment to the process.
→Implement a profitability-based grading system for salespeople to identify coaching gaps and tailor development to individual performance levels.
→Schedule in-person training sessions with your sales team rather than relying solely on video-based programs to allow for direct questions and real-world examples.

Who and what shows up

Tim Kintz

President, The Kintz Group; author of Amazon bestseller Frictionless

Host and primary voice for dealership training methodology; worked in almost every dealership position and teaches dealerships how to deliver measurable results.

Ray Scozzari

Director of Training, Denny Menholt Auto Group

37 years of dealership experience; shaped continuous learning culture across eleven locations and demonstrates real-world implementation of structured training.

Alex Bassenger

New car sales manager, Astro Ford, DeAbreville, Mississippi

Testimonial that in-person training surpassed week-long programs he had attended; plans to implement profitability-based grading at his dealership.

Questions this channel answers

Q

Why is dealership training more important now than it was before?

Sales talent is harder to replace, so dealerships must invest time in developing and motivating existing teams rather than hiring replacements. Leaders must do more with fewer people and less time.

Winning Is A Habit →
Q

What makes training programs actually work at scale across multiple locations?

Leadership buy-in and customization of training to suit organizational and individual goals are essential, as demonstrated by Ray Scozzari's success shaping continuous learning culture across eleven dealerships.

Master the Market: Structured Dealership Training as the… →
Q

How should dealerships measure the effectiveness of sales coaching?

Grading salespeople based on their profitability levels, referred to as 'levels,' enables dealerships to assess individual performance and implement targeted coaching strategies.

Alex Bassenger Testimonial →
Q

What is the advantage of in-person training over video-based programs?

In-person sessions allow salespeople to ask questions, get elaboration, and see real-world examples, making training more comprehensive and informative than video alternatives.

Alex Bassenger Testimonial →
Topics:Dealership sales trainingLeadership buy-inSales team motivationDealership profitability gradingContinuous learning culture
Themes:Structured training as competitive moatLeadership accountability in talent developmentFrom replacement hiring to coach-based retention

Industry context

Automotive dealerships increasingly recognize structured training as foundational to business performance, with systematic approaches to sales, management, and team development becoming standard practice across the industry.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Kintz Group for B2B companies.

Build your show →