Venkatesh Shankar

Professor & Ford Chair in Marketing & E-Commerce & Director of Research Texas A&M University
B.S., Engineering
MBA, Marketing & Finance
Ph.D., Marketing
image-11 Marketing
image-44 Digital Business
image-45 International Business
image-46 Artificial Intelligence

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Recent Posts


Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?

Daniel Litwin - November 30, 2022

Black Friday 2022 and its cousin Cyber Monday are now behind us, and boy did they both make waves across retail. Not only did Black Friday’s in-store foot traffic break records according to NRF, but sales numbers seem to show that Black Friday 2022 and Cyber Monday 2022 sales are setting records

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Union Avoidance or Neutrality? Chipotle Faces a Critical Decision as Michigan Store Unionizes

Daniel Litwin - September 13, 2022

Marking a first for the national chain but a familiar trend for the year, a Chipotle restaurant in Lansing, Michigan, has voted to unionize, the first of the company’s 3000 locations to do so in its near 30-year history. Current employees are seeking improved scheduling, increases in wages

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Venkatesh (Venky) Shankar

MarketScale -

I am thrilled that both my colleague Thomas McMillan Jr. and I made RETHINK Retail's list of top retail influencers for 2023. I am humbled to make the list again and truly grateful to be part of this wonderful community of influencers, from whom I learn every day 🙏 Congratulations to all the other influencers!

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