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A Marketer’s Approach to AI Adoption with Ashley Gross
Aby Varma - July 22, 2024In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively.
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The Future of Digital Experiences: AI's Role in CMS and DXP
Aby Varma - June 27, 2024In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP).
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AI Adoption in Marketing Ensuring Ethics and Privacy
Aby Varma - May 14, 2024In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI adoption in marketing, while Red Clover Advisors is a privacy consultancy firm dedicated to helping businesses navigate complex data privacy laws and strategies.
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The Impact of AI on Marketing Careers
Aby Varma - March 28, 2024In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing.
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How AI is Changing Prospecting for Sales and Marketing Teams
Aby Varma - March 11, 2024As artificial intelligence continues to evolve, its no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AIs capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies.
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Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
Aby Varma - February 21, 2024How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders?Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments transformative impact, highlighting the synergy between technological advancements and market leadership.
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