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With new AI marketing tools appearing almost daily, it’s no wonder teams feel stretched thin. Yet beneath the constant buzz of automation and algorithms, the real drivers of growth haven’t changed: reliable data and thoughtful strategy. A recent Adobe study found that nearly half of marketers—a whopping 48%—say their biggest obstacle is ensuring data accuracy….
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Architect’s Perspective: Retrofitting Aging Mall Properties
Architect Johnny Stewart, AIA, shares his perspective on retrofitting aging mall properties into vibrant, sustainable community hubs. He highlights three core strategies, starting with enhancing the property’s mixed-use capabilities by adding diverse tenants like gyms, pickleball courts, local restaurants, or even residential spaces to drive foot traffic. A second key area is improving parking and…
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Bridging Circuits and Classrooms: How John Giddings Inspires the Next Generation of Tech Leaders
Silicon Valley’s story has always been about people as much as technology — the engineers, entrepreneurs, and dreamers who turn abstract science into world-changing innovations. Now, as the semiconductor industry drives a new wave of growth through renewable energy and AI, its roots in human ingenuity are more relevant than ever. According to the Semiconductor…
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Build As You Grow: Lessons in Career, Connection, and Confidence
Growth isn’t just about climbing the career ladder — it’s about becoming the kind of person who can lead with empathy, curiosity, and authenticity. In a world that often celebrates titles and achievements, the real work lies in learning to communicate clearly, connect genuinely, and turn moments of uncertainty into opportunities for growth. In this…
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The Business of Play: Building Community Through Location-Based Entertainment
From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…
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Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child
Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…
Beyond The Ledger
How Shanice Scott Reinvented Her Accounting Career — And Found Her ‘Why’
The accounting pipeline is in flux. After years of decline in new graduates, the AICPA reported that bachelor’s completions fell 7.8% in 2021–22 and master’s fell 6.4%. In Fall 2024, undergraduate accounting enrollment rebounded by about 12%, while graduate enrollment continued to dip, underscoring a profession still recalibrating its talent model. For those building or…
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Bridging Circuits and Classrooms: How John Giddings Inspires the Next Generation of Tech Leaders
Silicon Valley’s story has always been about people as much as technology — the engineers, entrepreneurs, and dreamers who turn abstract science into world-changing innovations. Now, as the semiconductor industry drives a new wave of growth through renewable energy and AI, its roots in human ingenuity are more relevant than ever. According to the Semiconductor…
Build As You Grow: Lessons in Career, Connection, and Confidence
Growth isn’t just about climbing the career ladder — it’s about becoming the kind of person who can lead with empathy, curiosity, and authenticity. In a world that often celebrates titles and achievements, the real work lies in learning to communicate clearly, connect genuinely, and turn moments of uncertainty into opportunities for growth. In this…
The Business of Play: Building Community Through Location-Based Entertainment
From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…
Why In-Person Still Wins: How DallasMeetup Is Changing the Way Dallas Networks
These days, most professional connections start online — but more and more people are realizing that nothing beats meeting face-to-face. LinkedIn can help you find the right names, but real relationships are built in person. As a new generation enters the workforce, fluent in both digital and real-world connection, networking itself is evolving. And in…
The Secret to Smarter Hiring: Tapping Fractional Executives for the Right Expertise, Right When You Need It
The rise of the “fractional” executive—leaders who lend their expertise to multiple organizations on a part-time or project basis—marks a major shift in how top talent engages with growing companies. As businesses seek agility without sacrificing expertise, fractional roles are becoming a powerful alternative to full-time hires. In fact, a report found that temporary business…
Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success
In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…
From Classroom to Clinic, How HerMD is Closing the Menopause Gap in Medicine
For too long, women’s healthcare has fallen short—shaped by stigma, overlooked by research, and limited by a system that often focuses only on fertility while neglecting a significant portion of a woman’s constant evolution. With women today spending 40% of their lives in postmenopause, the lack of medical training and resources dedicated to this…
AI and the Future of Creativity
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically—hosts Christian Herrity, Creative Director and AI Lead at Accenture Song. The conversation dives deep into how AI is reshaping the creative process, from rapid prototyping and world-building to…
Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi
Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…
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The Gut Reset Revolution: How Food-as-Medicine Became the New Foundation for Wellness
Gut health has moved from fringe to front page, with consumers overwhelmed by protocols, powders, and “miracle” cleanses. As interest surges, so do questions about what actually works day to day—and why it matters now. One reason: an estimated 65% of the population is dairy intolerant, complicating popular bovine colostrum trends cited for immunity…
Finding the Thread: How Career Pivots and Global Moves Shape Professional Wisdom
In today’s evolving professional world, the ability to adapt — to pivot careers, countries, and identities — is not just an advantage; it’s essential. With workforce shifts, layoffs, and global mobility reshaping how we think about career stability, adaptability has become the cornerstone of success. According to Indeed’s Hiring Lab, between 2022 and…
How to Build a Purpose-Driven Career in the Age of AI and Acceleration
In a world reshaped by AI, global connectivity, and relentless technological advancement, the pace of disruption has never been greater. Careers are being reinvented as industries transform, and individuals everywhere are being challenged to find meaning, adaptability, and creativity in their professional paths. According to Deloitte’s 2024 Gen Z and Millennial Survey, 86% of…
Creating a Playbook for Pro Athlete’s Families: How Ladies Playbook Champions Empowerment for Women Off the Field
In today’s world of rapid transitions—career moves, geographic relocations, and shifting personal identities—community has become more than a comfort; it’s a lifeline. Studies show that strong social ties can increase well-being, reduce stress, and even improve physical health. For those navigating high-pressure environments, like the partners of professional athletes, having access to a supportive,…
Alts Innovators: Joseph Kelly on Bitcoin and Cryptocurrency
After a year that put digital assets back in the headlines, long-term Bitcoin adoption is quietly compounding beneath the noise. Unchained reports helping “many thousands” of clients secure roughly $12B in Bitcoin via collaborative custody, while on-chain “HODL waves” data shows that ~60% of all Bitcoin typically hasn’t moved in a year or more,…
Why Culture, Conscious Capitalism, and Purpose Beyond Profit Are Essential to Startup Accelerator Scalability
As the startup ecosystem continues to evolve, pitch competitions and startup accelerators are shaping the way founders connect with investors and communities. According to the Global Entrepreneurship Monitor data, U.S. entrepreneurial activity climbed to a record 19% in 2024—the highest level ever reported—highlighting just how fertile the ground is for platforms like CodeLaunch. This…
Slice of Service, Glimpse of Soul: Turning Purpose Into Outcomes With Service Leadership
Service is often measured in numbers, but numbers rarely tell the whole story. True service leadership demands outcomes that reflect transformation, not just tallies. As nonprofits face mounting pressure to prove lasting nonprofit impact, leaders are rethinking how to balance data with lived experience. Funders want results beyond attendance counts, and communities demand change…
Simplifying the Complex: Actionable Systems Lead to Clarity, Confidence, and Success
Simplifying the complex has become a defining advantage in today’s professional world—whether you’re navigating Medicare, building a business, or pursuing professional growth. According to a 2024 PwC study, more than half of employees feel there is too much change happening at work all at once, and 44% don’t understand the reasons for the changes….
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…
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Calm First. Chaos Later: Sustaining Well-Being and Mission-Led Impact With Boundaries, Reflection, and Advocacy
Conversations about well-being are evolving beyond individual health to include the culture, values, and impact of the brands we support. Today’s connected world exposes young people to bullying across more channels than ever before. In 2024, the CDC reported that 40% of high schoolers experienced persistent sadness or hopelessness, while StopBullying.gov noted that 19.2%…
Leaders Who’ve Been There: Finding Clarity Through Peer Guidance at Purpose Factory
Running a business can feel isolating without peers who understand the weight of leadership. Madison Harris, founder of Cobalt Fund Services, found the peer guidance he needed through Purpose Factory. He gained strategic insight and real feedback from seasoned entrepreneurs at a time when his business needed clarity and structure. Harris realized Cobalt wasn’t…
Expanded Business Acumen: How Peer Feedback at Purpose Factory Fueled Smarter Leadership
Entrepreneurs often take on too much, attempting to manage every aspect of their business. For Jeremy Scott, Owner of Summit Cove Realty, Purpose Factory offered the structure and peer accountability needed to delegate, refocus, and expand his business acumen. After juggling responsibilities in sales, investments, retail, and utilities, feedback from fellow members led him…
What Changed Because of Purpose Factory
Building a profitable company often comes down to one unglamorous but crucial skill: knowing exactly where your time is going. In the fast-moving world of financial services and startups, it’s easy to confuse growth with health—until cash flow realities expose the difference. Many founders are forced to confront whether their energy is spent building value…
What I Hate About Purpose Factory
Growth in business rarely comes from easy conversations. The most transformative insights often surface when leaders are forced to sit with uncomfortable questions—the kind that strip away polished answers and demand real reflection. These moments, though unsettling, act as a crucible where clarity and focus are forged. While it’s tempting to avoid them, the discipline…
What Leading With Purpose Sounds Like
Leading with purpose is no longer a buzzword but a fundamental shift in how leaders define success. In today’s fast-moving organizations, purpose-driven leadership is about clarity—understanding the “why” behind every decision and holding that vision steady like a compass. It demands that leaders do more than set goals; they must align their teams’ aspirations with…
RM Q2 2025 Wrap Up
Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…
Harnessing Collective Wisdom: Purpose Factory Helps Build Focus Through Peer Support
Solopreneurs often face confusion when navigating early-stage business growth. Purpose Factory provides the structure, support, and clarity needed to build focus and momentum. Julian Placino, Founder of Pathways Media, shares how the peer-driven environment fueled his transformation from scattered efforts to a focused media business and the production of the Ultimate Coding Championship. He credits Purpose…
More Than Business Leads: Purpose Factory Helps Navigate Pressure With Peer-Driven Support
Many entrepreneurs join business groups in search of leads, but often stay because of the community, not the contracts. As economic pressure mounts, seasoned peer groups offer more than networking; they provide clarity, credibility, and peer-driven business support that can sustain leaders through uncertainty.. Shaun Overton, Founder at Dustups Texas, shares how his Purpose…