Calvin Stovall

CEO ICONIC Presentations, LLC Dynamic Customer Service / Leadership Keynote Speaker & Trainer | Hospitality Historian

Armed with more than 25 years of experience in the hospitality and non-profit services industries, Calvin’s audiences learn real-life, hands-on practical customer experience and leadership principles which can be easily applied to business challenges today. Calvin designed a practical and systematic technique called The ICONIC Framework™ to help organizations achieve and maintain iconic status in the eyes of their customers. The ICONIC Framework was built based on nearly two decades of practical branding and leadership experience, and countless hours of readings from secondary research of iconic brands over the years.

MPS,Hospitality Marketing 1991-1993
B.S,Business Administration 1986-1990
image-2023-10-12T072610.447 Brand Marketing & Strategy
image-2023-10-12T072328.282 Hospitality Branding
image-2023-10-12T072240.357 Hospitality Industry Research
image-71 Public Speaking
image-2023-10-12T072701.447 Organizational Development

Recent Posts


Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages

Calvin Stovall - December 8, 2023

Facing critical staffing shortages, over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed.

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Episodes - The Road to the Dallas 100

The Road to the Dallas 100: Improving

Daniel Litwin - July 28, 2023

Fasten your seatbelts and gear up for an exciting ride on The Road to the Dallas 100! Brought to you by the collaborative efforts of Daniel Litwin, the resonating voice of B2B, along with MarketScale and SMU's Cox School of Business, we dive deep into the inspiring narratives of Dallas' fastest expanding enterprises.

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Fans First

Pre-Game: Normal Gets Normal Results

Jesse Cole - June 13, 2020

The Savannah Bananas are a baseball team but owner Jesse Cole knows they arent in the baseball industry. Theyre in the Fans First Experience industry.

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