2022 Retail Refined
The jewelry industry stands unique compared to other retailers for a lot of reasons, and most of that being with how personal a jewelry purchase can be. Despite flourishing over the years, that growth saw a quick decline in 2020 due to the pandemic. But later the industry saw a rapid increase in sales just…
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2022 Retail Refined
Bubble Skincare Refreshing and Authentic Consumer-Centered Products
As any good entrepreneur knows, starting a new business should address a consumer gap. For Bubble Skincare CEO and Founder, Shai Eisenman, she identified the need of affordable skincare that was accessible, made with clean ingredients, and centered around its target consumers – Generation Z teens. With such a refreshing approach to business, host…
2022 Retail Refined
Why Retailers are Using Computer Vision to Help Customers Find the Perfect Shoe
Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go in store to try shoes on, and often buy multiple pairs in various sizes. Sometimes they even buy the same product in different sizes — only to ultimately return…
2022 Retail Refined
Behind WorkJam’s Mission to Improve Retention and Training in Retail
Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital frontline workplace to solve retail industry issues. “Our platform essentially helps retailers and companies and other industries, such as healthcare, manufacturing, and distribution,…
2022 Retail Refined
Platform Unification Is More Important Than Ever for Retailers
Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let’s say a consumer is shopping on their mobile device. They transfer to their laptop to complete the transaction only to find an empty cart. These disconnections create enough friction for shoppers to jump and abandon…
2022 Retail Refined
How Buy Now Pay Later is Impacting the Store Experience
The popularity of BNPL (buy now, pay later) has grown tremendously over the past decade. The attraction of breaking purchasing payments up over weeks without interest or late fees is undeniable. In fact, “BNPL spending in the US is up 230% since 2020, per a September report by Accenture… [and] it’s estimated to total ~$226 billion this year,…
2022 Retail Refined
How Retailers Are Rethinking Their Space to Maximize Experience and Flow
Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up with the consumers means being able to know what is convenient for them and what drives a consumer to make a purchase. In this episode of Retail Redefined, hosted by Melissa Gonzalez…
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How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
Lights, Camera, Action
The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…
