2022 Retail Refined
The jewelry industry stands unique compared to other retailers for a lot of reasons, and most of that being with how personal a jewelry purchase can be. Despite flourishing over the years, that growth saw a quick decline in 2020 due to the pandemic. But later the industry saw a rapid increase in sales just…
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2022 Retail Refined
Bubble Skincare Refreshing and Authentic Consumer-Centered Products
As any good entrepreneur knows, starting a new business should address a consumer gap. For Bubble Skincare CEO and Founder, Shai Eisenman, she identified the need of affordable skincare that was accessible, made with clean ingredients, and centered around its target consumers – Generation Z teens. With such a refreshing approach to business, host…
2022 Retail Refined
Why Retailers are Using Computer Vision to Help Customers Find the Perfect Shoe
Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go in store to try shoes on, and often buy multiple pairs in various sizes. Sometimes they even buy the same product in different sizes — only to ultimately return…
2022 Retail Refined
Behind WorkJam’s Mission to Improve Retention and Training in Retail
Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital frontline workplace to solve retail industry issues. “Our platform essentially helps retailers and companies and other industries, such as healthcare, manufacturing, and distribution,…
2022 Retail Refined
Platform Unification Is More Important Than Ever for Retailers
Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let’s say a consumer is shopping on their mobile device. They transfer to their laptop to complete the transaction only to find an empty cart. These disconnections create enough friction for shoppers to jump and abandon…
2022 Retail Refined
How Buy Now Pay Later is Impacting the Store Experience
The popularity of BNPL (buy now, pay later) has grown tremendously over the past decade. The attraction of breaking purchasing payments up over weeks without interest or late fees is undeniable. In fact, “BNPL spending in the US is up 230% since 2020, per a September report by Accenture… [and] it’s estimated to total ~$226 billion this year,…
2022 Retail Refined
How Retailers Are Rethinking Their Space to Maximize Experience and Flow
Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up with the consumers means being able to know what is convenient for them and what drives a consumer to make a purchase. In this episode of Retail Redefined, hosted by Melissa Gonzalez…
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Empowering Teams Through a Modern Training Culture
Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…
Safety, Pride & Zero Defects: The New Standard in Construction Excellence
In an era when construction headlines often center on delays, overruns, and litigation, the companies that quietly build with integrity are shaping the industry’s future in far more meaningful ways. The most enduring structures aren’t defined merely by their materials but by the standards and culture behind them—standards that treat quality not as…
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…
