A Perfect View, Lights On or Lights Off with Brittney Ricks of Clarus

 

In this episode of Glass is in Session, Brittney Ricks, Vice President of Brand and Marketing at Clarus, rejoins us to discuss one of Clarus’ most innovative glassboard products: View. What makes View unique and unlike Clarus’ other offerings? It’s set to replace the inconvenient pulldown projector screens with a glassboard that acts like a projection screen, improving the clarity of the picture but maintaining the asethetic value of a sleek, fresh design. For Ricks, this is one of their most innovative designs, and one that can have a tangible impact from industry to industry.

“The way we go about designing products is we don’t look to the market and kind of open a catalogue and look for different hardware that currently exists out there. We start from scratch and we have our own machines in our building to where we can create our own 3D hardware in order to invent and create some of these designs and that’s what’s important and it’s not the easiest route,” Ricks said. On the podcast, she points out that having a great-looking, high-tech screen is increasingly important to Generation Z—even in their college classrooms—and View is up to that standard. Projection screens aren’t going anywhere, but View is posing a potential standard shift for classrooms, meeting rooms and corporate spaces.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Addressing the Complexities and Opportunities of the Inflation Reduction Act (IRA)
June 19, 2024

As the energy sector navigates the first year of the Inflation Reduction Act (IRA), stakeholders are grappling with evolving guidance and incentives. This pivotal legislation aims to accelerate the energy transition, but with its intricate provisions and requirements, many questions remain. Understanding the IRA’s impact is crucial for developers, investors, and policy-makers striving to…

Read More
Inflation Reduction Act Can Impact Company Investments
June 19, 2024

Recent months have shown that the Inflation Reduction Act (IRA) is a hot topic in the energy industry, sparking extensive discussions about its implications and opportunities. As businesses and organizations seek to join the renewable energy movement, understanding the nuances of the IRA is crucial.  A recent study highlighted that renewable energy investments are…

Read More
Matt Kaden, Managing Director at Moss Adams talks IRA
Inflation Reduction Act (IRA) is Helping Push a New Era for Renewable Energy
June 19, 2024

The Inflation Reduction Act (IRA) is making some big waves in the energy sector, aiming to transition from fossil fuels to renewable energy. As inflation concerns and geopolitical tensions rise, the IRA promises to reshape the energy landscape in the United States. With substantial incentives for clean energy technologies, the stakes are high for…

Read More
executive presence
Rob Salafia on the Role of Executive Presence and Storytelling to Boost Leadership Impact
June 19, 2024

As the healthcare industry navigates unprecedented challenges and transformations, the demand for authentic and effective leadership has never been higher. Leaders are grappling with the need to foster trust, drive innovation, and maintain morale in an environment marked by rapid change and high stakes. Research from Harvard Business Review indicates that authentic leadership not…

Read More