A Perfect View, Lights On or Lights Off with Brittney Ricks of Clarus

+ more


In this episode of Glass is in Session, Brittney Ricks, Vice President of Brand and Marketing at Clarus, rejoins us to discuss one of Clarus’ most innovative glassboard products: View. What makes View unique and unlike Clarus’ other offerings? It’s set to replace the inconvenient pulldown projector screens with a glassboard that acts like a projection screen, improving the clarity of the picture but maintaining the asethetic value of a sleek, fresh design. For Ricks, this is one of their most innovative designs, and one that can have a tangible impact from industry to industry.

“The way we go about designing products is we don’t look to the market and kind of open a catalogue and look for different hardware that currently exists out there. We start from scratch and we have our own machines in our building to where we can create our own 3D hardware in order to invent and create some of these designs and that’s what’s important and it’s not the easiest route,” Ricks said. On the podcast, she points out that having a great-looking, high-tech screen is increasingly important to Generation Z—even in their college classrooms—and View is up to that standard. Projection screens aren’t going anywhere, but View is posing a potential standard shift for classrooms, meeting rooms and corporate spaces.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale


Seeing, Moving, Tracking: An Introduction to RTLS Solutions and the Visibility They Provide
April 15, 2021
  Seeing, Moving, Tracking is a new podcast by Redpoint Positioning that will bring insights across the warehousing, industrial management and operations world. The show will feature trends, technologies, Read more
Closing the Books: Scorecards for Success in Debt Collection
April 15, 2021
Mike Selbitschka joined IC System fresh out of high school. Now IC System’s Vice President of Operations, Selbitschka knows a thing or two about the collections industry. And the best tool he knows for measuring Read more
Keep Kuul: Maintaining Production Excellence from Assembly to Delivery
April 15, 2021
A company’s production processes must be the best to deliver best-in-class products. Joshua Sanford may be new to the Portacool family, but he knows work excellence when he sees it. Sanford, Portacool’s Manager Read more