Hilton Takes Bold Actions to Serve the Environment and Social Programs

Hilton just announced its plan to reduce its environmental footprint by half and double its social impact investment by 2030, making it the first major hotelier to take such measures.

Hilton’s Travel with Purpose corporate responsibility program aligns with the United Nations’ 2030 Sustainable Development Agenda. In addition to slashing its footprint and sending zero soap to landfills, the company plans to double its spending with local and minority-owned suppliers as well as its investment in programs promoting the welfare of youth and woman globally.

In May 2018, Hilton surveyed 72,000 guests and discovered that social, environmental, and ethical considerations are central to their buying preferences. The survey also asked travelers if they research a hotel company’s environmental and social efforts. The results were useful in Hilton’s strategic planning:

  • 33% actively seek this information before booking.
  • Female travelers (39%) are more likely to actively seek this information before booking than male travelers (29%).
  • Guests staying in Central/South America (46%), the Middle East/Africa (45%), Asia Pacific (41%) and mainland Europe (35%) are more likely to seek this information before booking.

Christopher J. Nassetta, President and CEO, Hilton, and Chairman, World Travel & Tourism Council, revealed that Hilton is “taking a leadership role to ensure that the destinations where travelers work, relax, learn and explore are vibrant and resilient for generations of adventurers yet to come.”

Already an environmental leader in the industry, Hilton’s new 2030 Goals include a plethora of environmental and social improvement targets such as reducing carbon emissions, removing plastic straws from managed properties, expanding their soap recycling program, doubling monetary support for disaster relief efforts, and contributing 10 million volunteer hours through Team member initiatives.

According to Sheila Bonini, Senior Vice President, Private Sector Engagement, World Wildlife Fund, these efforts are, “setting in motion a plan that will have ripple effects across the hospitality industry while providing more sustainable options for travelers.”

Read the full story here.

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More