Marking Minute: Why the Marking Industry’s Product Line Continues to Grow, with CJ Freeman of Presco

 

On the first episode of Presco’s Marking Minute, we’re joined by CJ Freeman, a National Account Manager for Presco, who helps set the stage for the podcast by unpacking the company’s varied and essential product line, making a case for why marking products should be seen first and foremost as safety products.

For starters, these products do things like point out a hole or a dangerous, exposed electrical line, which protects not only the workers on that site but the general public. Presco provides everything from above-ground barricade tapes like caution tape, to below ground detectable and non-detectable tapes, flags, roll flagging to mark a trail, and anything in between. “We’re a 75-year-old company, and we’ve been doing this for a long time,” Freeman said.

Freeman believes that Presco has been in business for so long because of their quality products at the correct price point, but also because they “bring value to our customers and listen to our customers. We see our customers as partners, they are distributors of our product and we listen to them.”

What makes marking products such a powerful industry is their ability to grow alongside other market trends, like adding aerial mapping vinyls to their product line as drones became more of a standard in the market. Freeman points out their new safety fence that was designed based on customer requests, using exact specifications, as an example of how their product line reflects their customers’ needs.

For more information on how Presco values its quality and price point, why it was so important for them to have a Buy American Act compliant product, and what industries are a real challenge for their sales reps to sell to, give the first episode of Marking Minute a listen.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More