Tips for Finding and a Working with Design Influencers

 

In the world of social media influencers, the stakes are high and the territory confusing to maneuver. But it doesn’t have to be, said Elle H-Millard, interior designer and insider for the National Kitchen and Bath Association. In this episode of the AEC Podcast, host Shelby Skrhak sat down with H-Millard to sort through the truths and myths of working with social media influencers in design, and tips for becoming one too.

“Long gone are the days of print ads,” H-Millard said, remarking that even attention for digital ads is waning.

The social media influencer said it’s important to remember that quality is better than quantity when it comes to measuring an influencer’s social following. H-Millard explained in her case, when she posts about her favorite products or manufacturers such as HanStone, her followers‘ followers can make all the difference in influencing others in the industry.

This is especially true in design, where the industry runs on trusted word of mouth suggestions from other professionals, and influences are extremely visual.

For that reason, keeping your social media accounts updated and current with content posts and social interaction is imperative. But she acknowledges that’s no easy feat — posting interesting and relevant content to all your various social media accounts. Her advice: Do the best you can.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More