For a business, brand image is everything.

From the first moment a potential customer is within view of an operation’s space, effective signage can begin crafting that image, delivering an expectation for what the business will offer.

In the restaurant industry, this initial impression is even more critical. Diners want to know what atmosphere a restaurant offers when choosing where to take their business, spend time with friends and family, and get the experience they’re after.

For BoomerJack’s, that meant turning to Kieffer | Starlite. BoomerJack’s takes pride in offering a comfortable, inviting and relaxed environment that serves up a place to simply relax and hang out, and that focus has driven impressive growth from simple beginnings as Lone Star Wings in the early 2000s. Kieffer | Starlite has been there every step of the way, ensuring that the chain’s signage keeps pace with that growth and delivers the desired impact for each and every location.

“Our first location that we worked together on was in 2003,” said Rick Sutton, Kieffer | Starlite National Account Manager. “They started out as Lone Star Wings, and they have evolved the concept from that to BoomerJack’s. “The signage has evolved, as well. Every location that we’ve done, we have worked with them on upgrading their signage.”

Kieffer | Starlite is a turnkey provider of these critical solutions, helping navigate local regulations, get the most bang for the restaurant’s buck, and ensure BoomerJack’s stands out in a crowded dining industry.

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