People, Process, Service: The Secret to Designing Award-Winning Full-service Architecture

What do the Graha Tower in Indonesia, the Golden Tulip Holland Resort, the Amsterdam Bridge, and the Omni Dallas Hotel all have in common? They’re all projects completed by 5G Studio Collaborative, headquartered in Dallas, Texas.

Joining both Bill Kasko, President and CEO of Frontline Source Group, Inc, and Daniel Litwin, the Voice of B2B, for this podcast episode, Scott Lowe, Partner and Co-Founder of 5G Studio Collaborative, discusses why a talented team of people is his company’s key to success—generating inspiring designs through dedication and determination to serve the needs of real estate.

5G is a collaboration between five partners (hence the name) from diverse backgrounds who brought their ideas, vision, dedication, and love of architecture together to form a company committed to excellence. But what makes 5G so successful?

“Finding the right people is everything to our practice,” Lowe said.

What type of people does Lowe look for? Smart, talented people—certainly; but Lowe needs people on the team who are also motivated, self-starters that don’t require micromanaging.

The end result may be buildings of beautiful architectural significance, but design alone is not enough.

“Design really matters,” said Lowe, “but the other side of our profession is to produce an economically viable asset.”

The goal is to design the coolest space possible that generates the most money per square foot, and Lowe relies on his people to find that unique balance between the two.

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