Articles

Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

Store experiences

The retail landscape is rapidly evolving, and brands are redefining their approach to in-store experiences to remain competitive. Victoria’s Secret & Co. is at the forefront of this change, focusing on creating a welcoming and inclusive environment through its ‘Store of the Future’ initiative. This episode explores how Victoria’s Secret is leading with curiosity…

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Netflix House: Can Streamers Turn Their IPs into Successful Experiential Retail?

With the entertainment industry constantly evolving, Netflix is taking a bold step by merging the digital and physical worlds through the introduction of Netflix House, a new experiential retail venture. Set to open in 2025 in Texas and Pennsylvania, Netflix House aims to immerse fans in their favorite shows and movies with interactive experiences,…

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2024 Retail Refined
The Rise of Regenerative Agriculture and Strategies for Generating Capital with Steward CEO Dan Miller

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…

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Why U.S. Fashion Retailers Can’t Afford to Miss Online Sizing Technology

As fashion retailers strive to enhance the digital shopping experience, they face significant challenges in implementing consumer-centric digital technologies. Overcoming these challenges requires innovative strategies and technologies that address customer needs and improve the overall shopping journey. One such innovation is Makip’s FaceChange, an advanced online sizing technology. Challenges in Implementing Consumer-Centric Digital Technologies…

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Enhancing Retailers’ Personalization with Gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

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Culture and Craftsmanship with Sabah Founder Mickey Ashmore

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

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Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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From Journalism to Digital Media Strategy: Alice Iversen’s Journey
November 14, 2024

At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…

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Meet Dasha McBride: From Education to Entrepreneurship
November 14, 2024

Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…

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Clinician Education and Value-Based Purchasing Take Center Stage in 2025 Home Health Final Rule
November 14, 2024

The 2025 Home Health Final Rule introduces a range of regulatory updates to improve transparency, elevate patient care standards, and stabilize financial practices within the home health sector. With these updates taking effect, home health agencies must adapt quickly, especially as CMS focuses on value-based care and Social Determinants of Health (SDOH). According to…

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Status, Culture and the Modern Mind: What Really Drives Our Lives? With Author David Marx
November 14, 2024

In a world of rapidly advancing technology and global interconnectedness, the internet has reshaped how we view culture, art, and our own social identities. The rise of large language models (LLMs) and social media has made information and trends accessible in a way that some argue dulls originality and stifles creativity. This shift has…

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Sustainable Trucking Solutions for Small Businesses: Increasing Profitability and Efficiency with Adam Wingfield
May 17, 2024

The trucking industry is at a pivotal moment, facing significant changes and challenges from regulatory shifts to technological innovations. As one of the backbones of the global economy, the importance of efficient and sustainable trucking solutions cannot be overstated. With the industry grappling with issues like driver shortages, regulatory compliance, and the implementation of…

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Transforming Ear Piercings into a Tailored Journey: How Studs is Redefining the Industry with ‘Earscaping’
May 14, 2024

In today’s dynamic retail landscape, where personalization and self-expression lead consumer trends, Studs is redefining the ear piercing industry by transforming ear piercings into a tailored journey. The company blends aesthetics with comfort, introducing innovative store designs and a diverse earring assortment that underscores its mission—redefining the piercing industry. Amidst a surge in demand…

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Minimising Waste, Maximising Reusability of Returned Items: Streamlining the Returns Process with Two Boxes
May 10, 2024

As ecommerce continues to dominate retail, the efficiency of handling returns becomes crucial for customer satisfaction and operational sustainability. The return rates for online purchases are significantly higher than those for brick-and-mortar stores, underscoring a major challenge for online retailers. In this environment, investing in technology to streamline the returns process is essential for…

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From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers
May 8, 2024

As the digital transformation reshapes every sector, the U.S. grocery industry stands at a crucial juncture. According to a recent study by Brick Meets Click & Mercatus, over the next five years, traditional grocery sales are expected to slow as ecommerce gains a larger slice of the market pie. This shift is driven by…

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Branded Access Offers Work Best When They’re Not Sacrificing Brand Loyalty Over a Short-Term Gain
May 7, 2024

As iconic brands experiment with branded access offers—short-term product rentals—the latest research from the University of Illinois suggests a potential pitfall: these innovative strategies might erode a brand’s perceived exclusivity. This revelation comes when companies grapple with balancing accessibility and maintaining the allure that defines luxury. The study warns that while these offers…

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From Cart to Click: Retailers Must Enhance Operational Efficiency and Data Management in the Age of Grocery Ecommerce
May 7, 2024

A new study by Brick Meets Click indicates a significant shift in the U.S. grocery market: Over the next five years, traditional grocery sales are expected to slow, while grocery ecommerce claims an increasing share. This change is driven by a rise in online sales and a strategic shift towards first-party services to optimise…

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AI-Powered Retail Checkout At Scale May Take Some Trial & Error
May 3, 2024

Sam’s Club is innovating the retail checkout experience w with its AI-powered exit technology, contrasting sharply with Amazon’s recent setbacks with its ‘Just Walk Out’ technology. Amidst Amazon’s rollback on implementing this technology in larger stores due to operational challenges, Sam’s Club’s approach emerges as a strategic experiment in customer service efficiency, particularly…

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To Retain Customers Amid the Rise in Grocery Costs, Stores Must Offer Competitive Prices & Home Delivery Services
April 26, 2024

In the face of global economic shifts, grocery prices have continued to escalate, climbing by 21% over the last three years, outstripping the overall inflation rate of 18% for the same period. This trend persists even as general inflation shows signs of cooling, presenting a paradox that affects consumers and retailers alike. The ongoing…

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Grocery Retailers Need to Adopt Adaptive Supply Chain Strategies to Stabilize Rising Grocery Prices
April 26, 2024

As recent reports highlight a cooling in overall inflation rates, the grocery sector tells a different story. Over the past three years, grocery prices have surged by 21%, outpacing the general inflation rate of 18% during the same period. This divergence is particularly pronounced in certain food items, where price increases have reached as…

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