Articles

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

The trucking industry is at a pivotal moment, facing significant changes and challenges from regulatory shifts to technological innovations. As one of the backbones of the global economy, the importance of efficient and sustainable trucking solutions cannot be overstated. With the industry grappling with issues like driver shortages, regulatory compliance, and the implementation of…

In today’s dynamic retail landscape, where personalization and self-expression lead consumer trends, Studs is redefining the ear piercing industry by transforming ear piercings into a tailored journey. The company blends aesthetics with comfort, introducing innovative store designs and a diverse earring assortment that underscores its mission—redefining the piercing industry. Amidst a surge in demand…

As ecommerce continues to dominate retail, the efficiency of handling returns becomes crucial for customer satisfaction and operational sustainability. The return rates for online purchases are significantly higher than those for brick-and-mortar stores, underscoring a major challenge for online retailers. In this environment, investing in technology to streamline the returns process is essential for…

As the digital transformation reshapes every sector, the U.S. grocery industry stands at a crucial juncture. According to a recent study by Brick Meets Click & Mercatus, over the next five years, traditional grocery sales are expected to slow as ecommerce gains a larger slice of the market pie. This shift is driven by…

As iconic brands experiment with branded access offers—short-term product rentals—the latest research from the University of Illinois suggests a potential pitfall: these innovative strategies might erode a brand’s perceived exclusivity. This revelation comes when companies grapple with balancing accessibility and maintaining the allure that defines luxury. The study warns that while these offers…

A new study by Brick Meets Click indicates a significant shift in the U.S. grocery market: Over the next five years, traditional grocery sales are expected to slow, while grocery ecommerce claims an increasing share. This change is driven by a rise in online sales and a strategic shift towards first-party services to optimise…