Articles by author: Courtney Johnson
On MarketScale’s newest retail-focused podcast, Point of Scale, host Courtney Johnson sits down with retail leaders in order to understand the challenges they face throughout their sales cycle and how they stay one step ahead. From employee engagement to customer experience and everything in between, it is all tied to the journey of scaling your […]
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AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events […]
Transforming Our Relationships with Leadership and Social Flow with Tribute Founder Andrew Horn
Can relationships be transformed through leadership and social flow? Navigating the intricate web of digital relationships can be a tricky proposition. Tuesdays with Morrisey’s Adam Morrisey uncovers the transformative impact of emotional recognition in the workplace with Andrew Horn, the mastermind behind Tribute. This podcast edition unravels the story of a platform redefining how […]
IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation
Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]
Predicting Consumer Behavior and Recruiting Employees Are More Similar Than You’d Think
On MarketScale’s newest retail-focused podcast, Point of Scale, host Courtney Johnson sits down with retail leaders in order to understand the challenges they face throughout their sales cycle and how they stay one step ahead. From employee engagement to customer experience and everything in between, it is all tied to the journey of scaling your […]
Will Transaction Fees in Retail Payments Go Extinct?
The majority of the world’s 2.8 billion credit cards are issued by just four powerhouses, and within that, it’s really a fight among the top two: Visa and Mastercard. According to ShiftProcessing.com, over half the credit card market share belongs to Visa alone, considering it has 335 million cards in circulation. It’s no surprise […]
81% of Retailers Planning to Encourage Customers to Shop Online Rather Than In-Store
We are at the finish line to prepare for Black Friday 2021, and retailers have been sweating bullets over whether aisle shelves would be stocker or not, and if the supply chain grinch would win the day. As recently as late August, according to research from Emarsys, 46% of global retail marketers considered canceling […]