Articles by author: MarketScale

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Digital marketing has dominated for some time now but many companies still struggle with identifying and implementing the most effective strategies to foster growth. Of course, constant evolution of consumer behaviors and digital landscapes have continuously made this challenge even more pressing. Businesses naturally want to invest in successful marketing outcomes, and oftentimes it…

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FBD CGC
FBD Products in Quick Service Restaurants

FBD products are making a difference in quick service restaurants. Amidst escalating costs and demands for customization in the food service industry, the popularity of frozen beverages continues to rise across all demographic groups. To meet these challenges, FBD offers innovative, practical solutions. Our advanced bag-in-box machines simplify preparation and reduce labor costs, assisting…

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Building Management
Restoring Puerto Rican History After Hurricane Maria

Polygon document recovery solutions were put to the test after Hurricane Maria in 2017. Puerto Rican history was at stake from damage to the Instituto de Cultura Peurtorriqueña building, causing leaks, humidity, and mold. Polygon’s document recovery center received nearly 2,000 boxes of documents from Puerto Rico in 2023. These valuable pieces of Puerto…

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Building Management
Document Recovery Chamber: Inside Polygon’s Advanced Vacuum Freeze-Dry Process

Join Chris Chylack, District Manager at Polygon U.S., as he provides an insightful tour of their advanced vacuum freeze-dry process at the Allentown, Pennsylvania, Document Recovery Center. This state-of-the-art procedure begins by stabilizing water-damaged materials in blast freezers, preventing further degradation. The materials are then subjected to a sublimation process in a specialized chamber,…

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Building Management
Managing Humidity in a NCAA Ice Rink

Indoor ice rinks, crucial for sports and recreation, often face challenges managing humidity, leading to condensation and fog. These issues arise from factors like spectator presence, inadequate ventilation, and temperature variations, impacting playability and revenue. A case study at a NCAA Division 1 rink in Massachusetts highlighted how failing air handlers jeopardized operations just…

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Education & EdTech
Breaking the Cycle and Inspiring Others

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

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Articles
Robots? In My Hotel? Three Ways AI is Stepping Up as Hospitality’s Next Great PMS Support Tool

Artificial intelligence is uniting departments and supporting hospitality from behind the scenes By Warren Dehan Where did all of these robots come from? While hospitality may seem like the last place you might expect to find Artificial Intelligence, this technology has significantly impacted how hoteliers do business. While most generative AI today reacts to text…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
Ripple of Change: SafeHaven with Melina Davis and Dr Ally Jaffee
July 23, 2024

At a time when the mental health of healthcare professionals is under intense scrutiny, the SafeHaven program emerges as a beacon of hope. With rising burnout rates among medical staff, the necessity for confidential support systems is more evident than ever. What are the barriers preventing healthcare professionals from seeking the help they need?…

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Building Hope: Vogel’s Journey with Homeless Families
July 19, 2024

Impact and Programs: Vogel Alcove, a Dallas-based nonprofit, has served around 18,000 homeless children and families over 37 years, offering programs like early childhood education, health services, and mental health support to combat the traumatic effects of homelessness and poverty. Trauma-Responsive Care: In the podcast’s first episode, Vogel’s president Karen Hughes, along with Dr….

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Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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Excellence Culture with John Brown – CEO, GreatLife Golf
July 10, 2024

The game of golf has been a part of John Brown’s life from childhood. Now he courageously steers the ship of GreatLife Golf. One of the fastest growing golf management companies in the industry. While focusing on a successful business, I believe one of his most attractive traits is his heart to positively impact the…

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Enhanced Learning Environments: An Opportunity in New School Building Projects
July 10, 2024

Nationally, school building projects have a budget that has a multi-billion dollar price tag, with additional billions dedicated to communications and audiovisual technologies. This significant investment, coupled with more money allocated for educational technology updates by school districts, marks a transformative period in educational infrastructure. With the stakes high, it’s interesting test to see…

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Modern PMS: Anchoring Today’s Hotel Tech Stack
July 9, 2024

Conversations at HITEC Charlotte confirmed that an All-In-One property-management system with Open APIs, centralized guest data, and embedded payments will provide the technology stabilization operators need to weather turbulent times and be grounded for future growth By Audrey MacRae “NOW is the time to invest in hotel technology.” That was the general consensus among attendees…

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Strength in Unity: Enhancing School Safety Through Law Enforcement Collaboration
July 9, 2024

In today’s episode of School Safety Today by Raptor Technologies, join host Dr. Amy Grosso as she sits down with Officer Meg Soultz, Co-Founder of Rescue in Color.  Together, they delve into the vital collaboration between law enforcement and school districts to enhance school safety.  Meg shares insights from her diverse career in public…

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