Backstage Pass with Alford Media

Backstage Pass: A Conversation and Q&A with Tom and Steve Alford

Steve Alford, President, and Tom Alford, Executive Vice President, of Alford Media joined Backstage Pass to talk about the events industry, evolving technology and what makes Alford Media successful. They also answered the burning questions listeners wanted to know. Over 35 years in the events industry, Alford Media has experienced the evolution and changes…

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Backstage Pass with Alford Media
Backstage Pass: What We Saw At NAMM 2020

January is a big month for trade shows, pro audio, and event tech industries. That includes NAMM, the National Association of Music Merchants Trade Show. Ben MacKinney, Audio Services Manager for Alford Media, was Alford’s boots on the ground for the event. He joins host Daniel Litwin on this episode of Backstage Pass to…

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Backstage Pass with Alford Media
Backstage Pass: LDI 2019: New Lighting Innovations are Upending the Event Tech Industry with Blake Taylor and Aaron Walters

The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals from all over the world. Backstage Pass has the first scoop on what AV professionals are saying about the show with guests Blake Taylor, Lighting Services Manager, and…

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Backstage Pass with Alford Media
Backstage Pass: Notes from XLIVE 2019

In this episode of Backstage Pass, Ali McMahan, Marketing & Communications Manager, and Dave Pooser, Director of Product Innovation, both from Alford Media, joined host Daniel Litwin, the Voice of B2B, to discuss the recent XLIVE Conference & Expo held in Las Vegas held Nov 17-19, 2019. McMahan and Pooser both attended the annual…

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Backstage Pass with Alford Media
Backstage Pass: Don’t Forget About Lighting Design at Business Events

One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat…

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Backstage Pass with Alford Media
Backstage Pass: RFID is Transforming Asset Tracking in AV

In the past, event technology specialists at AV companies had to manually scan each item of gear making its way out the warehouse. Some still manually scan to this day; it’s an antiquated system that takes days, or even weeks, and is prone to human error. But as Alford Media can attest to, that…

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Backstage Pass with Alford Media
Backstage Pass: Alford Media, A History

On today’s episode of Backstage Pass, MarketScale is joined by with Dan Thompson, Senior Account Manager, who gives us a look at Alford Media through his eyes, as someone who’s been with the company for more 23 years. Alford Media was founded in 1984, and much has changed since then in terms of technology….

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Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

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Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

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Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

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nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

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Other Backstage Pass with Alford Media
Backstage Pass: The Stories and Impact Behind International Shows
May 10, 2019

Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting…

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Backtage Pass: How to Engage the Modern Active Viewer at Live Events
April 5, 2019

The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact. On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about…

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Backstage Pass: How are Digital Audio Networks Transforming AV Today? with Jonathan Lieurance & Matt Dietzler of Alford Media
February 22, 2019

Running a live AV event seamlessly is the bare minimum in today’s event technology world, and nothing is making that a more confusing mix of simple and complicated than digital audio networks. It may be easy to think that these types of live event configurations are second nature to professionals who live and breath…

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Backstage Pass: How Alford Access is Setting a Standard for AV Communications with Dave Pooser
February 15, 2019

Communicating with your AV team during a live event is crucial for success. Communicating effectively with your clients during the development of an install often makes or breaks client retention. In essence, communication is critical for the AV industry. However, does the platform for that communication always get the love and attention it deserves?…

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