Backstage Pass: The Stories and Impact Behind International Shows


Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting a show abroad, not to mention the actual locations can be older, which could impact logistics and structure.

“Transitioning from domestic to international is a distinct process. While working in the U.S., we’re all familiar with our surroundings and the rules. You can’t be hardline in how you come into a new environment. You have to respect that country’s process and go with it, not against it,” Hagström said.

It’s a mine field to maneuver, but one that Hagström said is always worth the investment. One of the biggest challenges an international show brings is units and values. The U.S. still uses the imperial system while almost the whole rest of the world uses the metric system.

“The best way to go about the unit conundrum is to create CAD 3D models for your setup. When I do an international show, I create one model with the imperial system for my internal team then create a second one using the metric system for the professionals on site,” Hagström said.

Language barriers can also be an issue. Hagström gave a unique perspective, recounting a show he worked in Portugal where there were many different teams there; some from France, others from Switzerland, and then Portuguese staff.

“Language is critical in setting up an event. Not everyone is going to be on the same page. It’s something you have to find solutions to so that everybody is on the same page,” he said.

He also shared that learning from others in international settings is critical.

“They know the location. They understand the fundamentals. My team has always been ready to embrace learning. From logistics to acoustics, even the most seasoned veterans have the ability to learn from others,” Hagström said.

Listen to the full podcast for some of the most engaging international AV show stories, and what professionals and clients can take away from putting together a quality show abroad.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


home valuation
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
June 1, 2023

In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]

Read More
housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

Read More
Affordable Care Act
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
June 1, 2023

The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain.  Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]

Read More