Articles by tag: Backstage Pass

Event Tech Trends Changing Attendees Expectations and Experiences

Corporate meetings and conferences have long been characterized by tedious PowerPoint presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new trends in event technology, these long-dreaded symposiums are getting a makeover. Immersive content and interactive engagement are just a couple of innovations changing the event industry. Exploring this rising trend […]

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Backstage Pass with Alford Media
Backstage Pass: RFID is Transforming Asset Tracking in AV

In the past, event technology specialists at AV companies had to manually scan each item of gear making its way out the warehouse. Some still manually scan to this day; it’s an antiquated system that takes days, or even weeks, and is prone to human error. But as Alford Media can attest to, that […]

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Backstage Pass with Alford Media
Backstage Pass: The Stories and Impact Behind International Shows

Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting […]

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Backstage Pass with Alford Media
Backtage Pass: How to Engage the Modern Active Viewer at Live Events

The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact. On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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