Backtage Pass: How to Engage the Modern Active Viewer at Live Events
The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact.
On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about its growth into a company that embraces outward trends in a holistic fashion.
The rise of analytics available in the computing and data industry has given more user data that companies can use to build presentations, and the evolution of technology has made speakers, displays, and audio systems more integrated and more efficient, so the client expectations are changing as well. A lot of people prefer to stream a show or presentation as opposed to attending one at a venue, for example.
The multiple screen approach is also becoming more prevalent due to end users not wanting to part with their phones and being starved for as much data as possible. Thompson gives the example of watching a movie on Netflix at home, viewers are no longer just watching the movie; they are looking up synopses, characters, who plays which character, and related information at the same time. And the industry is beginning to realize that we aren’t dealing with passive viewers anymore.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]
Using HIP to Improve Hedera Hashgraph
The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]