Backtage Pass: How to Engage the Modern Active Viewer at Live Events
The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact.
On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about its growth into a company that embraces outward trends in a holistic fashion.
The rise of analytics available in the computing and data industry has given more user data that companies can use to build presentations, and the evolution of technology has made speakers, displays, and audio systems more integrated and more efficient, so the client expectations are changing as well. A lot of people prefer to stream a show or presentation as opposed to attending one at a venue, for example.
The multiple screen approach is also becoming more prevalent due to end users not wanting to part with their phones and being starved for as much data as possible. Thompson gives the example of watching a movie on Netflix at home, viewers are no longer just watching the movie; they are looking up synopses, characters, who plays which character, and related information at the same time. And the industry is beginning to realize that we aren’t dealing with passive viewers anymore.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]
