Backstage Pass: Notes from XLIVE 2019


In this episode of Backstage Pass, Ali McMahan, Marketing & Communications Manager, and Dave Pooser, Director of Product Innovation, both from Alford Media, joined host Daniel Litwin, the Voice of B2B, to discuss the recent XLIVE Conference & Expo held in Las Vegas held Nov 17-19, 2019.

McMahan and Pooser both attended the annual Live Events & Entertainment trade show. Tech with a purpose and audience immersion emerged as two themes that loomed large over the three-day conference. McMahan summed the technology part up as a shift from trying to chase the coolest and best technology to outdo the last event to ‘how does that technology enhance the attendee experience?’

“When people pay money to come out to a conference, a convention, an event of any kind,” McMahan added, “They want to go have an experience.”

Pooser pointed out, in the B2B conference and event space, an attendee may be there because of a company mandate. But that doesn’t mean she or he is interested. It is the job of the company planning the event to immerse that attendee in the experience and get them engaged.

Some of the industry trends McMahan noted from XLIVE were Bluetooth and RFID Tracking. McMahan said these methods, which are popular in the B2C space, are gaining a foothold in B2B as well. McMahan also mentioned the uptick of AR in mixed/merged reality as something with growth potential in the corporate market.

Pooser’s most significant takeaway from the conference was the message of not relying on ‘technology itself’ to do the wowing of event attendees, but to use the right technology to create an amazing experience for the attendee.

“Do that,” Pooser said, “and the social media follow-through from attendees will come.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



ensuring excellence
Ensuring Excellence: Jonathan Yu’s Commitment to Quality Control
June 15, 2024

Meet Jonathan Yu, the meticulous Quality Control Manager at Rentex, Philadelphia. Jonathan helps to ensure project success for Rentex customers by keeping all equipment is in tip-top shape. With the precision of a Jedi, he maintains the highest standards of quality and reliability, bringing unparalleled dedication his role. Join us in celebrating Jonathan’s hard work…

Read More
resilience in action
Resilience in Action: Rodney Krantz’s Operational Expertise
June 15, 2024

Meet Rodney Krantz, the dynamic Operations Manager at Rentex Las Vegas. Rodney thrives in the bustling environment of Las Vegas, expertly managing operations with remarkable resilience and determination. His journey as a cancer survivor adds to his strength and dedication, inspiring those around him. Join us in celebrating Rodney’s unwavering commitment and the vibrant energy…

Read More
mastering multitasking
Mastering Multitasking: Garrett Millar’s Warehouse Leadership
June 15, 2024

Meet Garrett Millar, the adept Warehouse Manager at Rentex, Las Vegas. Garrett excels at multitasking, expertly juggling numerous responsibilities to ensure smooth and efficient operations. His ability to handle diverse tasks with precision and agility keeps the warehouse running seamlessly. Join us in celebrating Garrett’s dedication and the exceptional management skills he brings to our…

Read More
Tech-Savvy Leadership: Robert Zicarelli’s Warehouse Expertise
June 15, 2024

Meet Robert Zicarelli, the diligent Assistant Warehouse Manager at Rentex Las Vegas. Robert excels in maintaining efficient warehouse operations with a keen eye for detail and organization. His strategic approach to challenges is as meticulous as fine-tuning a high-performance car. Join us in celebrating Robert’s dedication and the innovative energy he brings to our Las…

Read More