BizServ Roundtable
Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…
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Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy
Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…
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The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain
As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally. The bridge,…
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The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation
In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…
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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…
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Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications
The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…
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Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and…
Paying it Forward: Empowering Career Migration Journeys
On the latest episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims sits down with Sinead Carberry, President of International Staffing Solutions, and Gillian Williams, MSN, BS, RN, Senior Director of Clinical Operations, both from AMN Healthcare. The episode delves into the complexities of global career mobility for healthcare professionals, with…
Improving Healthcare Access Through Nontraditional Benefits and Discount Plans
Healthcare costs are rising steadily, while insurance benefits struggle to offer sufficient coverage, driving demand for practical solutions like nontraditional benefits and discount plans. As premiums rise and coverage limits remain stagnant, many individuals and employers seek alternative ways to manage costs and improve healthcare access. With chronic conditions on the rise, the stakes…
Leading the Change in Corporate Social Responsibility with Kelem Butts: Tackling Health & Educational Challenges in a Disrupted World
In an era where corporate social responsibility (CSR) strategies are rapidly evolving, adapting to new challenges is paramount. As digital transformation accelerates societal shifts, organizations like United Way of Metropolitan Dallas are at the forefront of addressing critical issues, from education to economic mobility. This episode of DisruptED dives into the dynamic world of…