BizServ Roundtable
The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…
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Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…
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Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy
Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…
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The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain
As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally. The bridge,…
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The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation
In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…
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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…
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Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications
The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…
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Transforming Classrooms with STEM: A Teacher’s Journey with 3D Printing
When we talk about modernizing the education system, we often emphasize the integration of technology into the teaching process. But what impact does technology actually have in the classroom? We glean insights from one dedicated educator’s experience implementing STEM equipment in her curriculum to gain a more hands-on, engaging learning experience. Revitalizing the Curriculum: An…
Mentorship and Knowledge Transfer are Key HVAC Workforce Development Strategies for a Growing Industry
The HVAC industry is facing a critical challenge: a growing demand for skilled workers amid a wave of retirements. According to the U.S. Bureau of Labor Statistics, the need for HVAC technicians is projected to grow by 9% from 2023 to 2033. With this increasing demand, HVAC workforce development has become essential as companies…
Recap of InfoComm 2024 with AtlasIED
InfoComm 2024, the industry’s most vibrant stage for showcasing the latest advancements in pro AV, has concluded in spectacular fashion. From groundbreaking product releases to insightful panel discussions, this year’s event highlighted the ongoing evolution of the sector. As a market leader in audio/comms solutions, AtlasIED played a pivotal role in shaping this year’s conversations…
Unlocking Abundant Benefits with AtlasIED’s Innovative Audio/Comms Solutions
Modern businesses are continually looking for cutting-edge solutions to streamline their operations and increase efficiency. One such essential instrument is an effective and robust audio/comms solution. AtlasIED, a global leader in audio/comms solutions, is redefining this landscape by offering state-of-the-art products that cater to the diverse needs of various industries. Why AtlasIED – A Masterstroke…