BizServ Roundtable

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally.  The bridge,…

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…