World Water Day, a UN-sanctioned holiday set to celebrate it’s 27th consecutive year, arrives March 22nd, and Jennifer Cisneros, vice president of marketing at BioMicrobics, Inc., joined host Daniel Litwin to explain what the holiday represents, it’s key goals in 2020, and what it means for the industrial water industry. Cisneros, who’s been with BioMicrobics for 12 years now, is a passionate celebrator of World Water Day which was founded to educate industry and communities on stats and strategies relating to the conservation of freshwater.

All human activity is tied to water, Cisneros said; “All the water we have is all the water we will ever have.”

Cisneros talked about her experiences and brought up examples of her work and how each kind of water treatment issue can be a new but exciting challenge. For context, she spoke about a project with a winery that recycled and treated their water and how she won an award for top project of the year. Because of the work her and BioMicrobics were able to do with the winery, it was able to survive a stressful period in drought-stricken Napa Valley.

Cisneros talked about the challenges that a project might face in water treatment and reuse, and tied the conversation back to World Water Day and bringing these conversations to the mainstream, to inform businesses and push governments to enact useful change.

BioMicrobics tries to embody the mission of World Water Day every day, and this year the holiday is focusing on climate change.

“There is a growing need” for water conservation because of climate change, Cisneros said. We have enough water on the planet, but it is about managing our usage and treatment of it, and that challenge is only going to get more difficult without focused action. Cisneros gives her perspective on what that action looks like for individuals, businesses, and industries.

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