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From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month.
On a recent episode of MarketScale’s roundtable show Experts Talk, Dan Gundry, the host of NOC Your SOCs Off and Senior Director of Control Room Sales, Americas at Barco, shed light on the transformative challenges facing the industry. He further highlighted the cyber-first approach that the industry needed to adopt.
“They need to understand the conversation has shifted from a speeds and feeds conversation to… a cybersecurity conversation first and foremost. Selling a platform, selling software is very different than selling bollards and fences and cameras and card readers,” Gundry said.
Article written by MarketScale.
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