P&G Cleaning Products Boom as COVID Sanitization Continues


Many industries are more optimistic about their sales going into 2021, and it looks like this is panning out for the broader sanitization and cleaning products market. In particular, one company is feeling the boost to its bottom line, as reporting out of Reuters asserts that Procter & Gamble, with a wide array of home and personal care products, has boosted its 2021 sales forecast for a second time.

Its growth forecast is now estimated to be 5-6% instead of just 3-4%. Last year, P&G reported a 9% rise in net sales during Q1 and an 8% rise in Q2, and the company expects this steady growth to continue as the pandemic and its new strains continue and consumers lean on more stringent cleaning measures, even with vaccination on the horizon.

Here are some numbers to contextualize this growth; P&G said U.S. consumers were cleaning and sanitizing 30% more than pre-pandemic and that there has been a 30% rise in organic sales of homecare products during Q2. Further, dishwasher cycles and air fresheners were up 15 and 20%, respectively, and paper towel usage went up 15%.

To get insights on what this sales growth could mean for the facilities and cleaning products industries, host Daniel Litwin was joined for this MarketScale Industry Update by John Shanahan, President and CEO of Ionogen, a hypochlorous sanitizing solutions company.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More