P&G Cleaning Products Boom as COVID Sanitization Continues

 

Many industries are more optimistic about their sales going into 2021, and it looks like this is panning out for the broader sanitization and cleaning products market. In particular, one company is feeling the boost to its bottom line, as reporting out of Reuters asserts that Procter & Gamble, with a wide array of home and personal care products, has boosted its 2021 sales forecast for a second time.

Its growth forecast is now estimated to be 5-6% instead of just 3-4%. Last year, P&G reported a 9% rise in net sales during Q1 and an 8% rise in Q2, and the company expects this steady growth to continue as the pandemic and its new strains continue and consumers lean on more stringent cleaning measures, even with vaccination on the horizon.

Here are some numbers to contextualize this growth; P&G said U.S. consumers were cleaning and sanitizing 30% more than pre-pandemic and that there has been a 30% rise in organic sales of homecare products during Q2. Further, dishwasher cycles and air fresheners were up 15 and 20%, respectively, and paper towel usage went up 15%.

To get insights on what this sales growth could mean for the facilities and cleaning products industries, host Daniel Litwin was joined for this MarketScale Industry Update by John Shanahan, President and CEO of Ionogen, a hypochlorous sanitizing solutions company.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More