How to Cultivate A Custom of Customer Service with Instructor Dave Griffiths

Industry-leading companies have set a new standard for customer service. The modern consumer expects nothing less than constant availability, personal touches, attention to detail and a willingness to go above and beyond in meeting their needs.

Seems like a tall order — but Dave Griffiths is here to show you how you can meet and exceed those goals and provide world-class customer service.

Growing up in a small country town in regional Australia, Griffiths learned countless lessons about connecting with people and delivering personalized service. He’s carried these with him through 20 years of working for industry-leading companies and creating the gold standards of service we’ve all come to recognize.

Across roles ranging from frontline customer service to departmental leadership, he has many stories to share, and his energy and passion allow him to take tales of his adventures from around the world and use them to demonstrate how we all play a role in creating a customer service greatness.

In this MarketScale course, Griffiths will walk you through three core areas:

– Policy versus Practice
Explore the role of breakdowns in policy implementation and every employee’s individual responsibility to create a culture of achievement and holding everyone accountable.

– Cultivating a Custom of Customer Service
Your organization’s custom of pride in customer service needs to become an unwritten law.

– Back to Basics
Be brilliant at the basics – safety, service, sincerity and story. They’re the building blocks for a reason.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More
Firefly
Pursuing the Impossible: The New Space Race with Firefly Aerospace Co-Founder Eric Salwan
April 1, 2026

Many companies set out to do something hard. Firefly Aerospace set out to do the impossible. After 10 years and several existential moments, Firefly did what no private company ever had: in 2025, it successfully landed on the Moon. Before Firefly, only countries had ever landed on the Moon—and it took extraordinary national effort…

Read More
internship
Tale of Two Interns: What AI Is Really Doing to Entry-Level Work
March 30, 2026

The narrative around early-career work has become increasingly pessimistic, with headlines pointing to a shrinking pool of entry-level roles, fewer internship opportunities, and AI accelerating both trends. But beneath that narrative, a different tension is emerging—one that’s less about the disappearance of opportunity and more about how it’s being reshaped. Students are using AI…

Read More