How to Cultivate A Custom of Customer Service with Instructor Dave Griffiths

Industry-leading companies have set a new standard for customer service. The modern consumer expects nothing less than constant availability, personal touches, attention to detail and a willingness to go above and beyond in meeting their needs.

Seems like a tall order — but Dave Griffiths is here to show you how you can meet and exceed those goals and provide world-class customer service.

Growing up in a small country town in regional Australia, Griffiths learned countless lessons about connecting with people and delivering personalized service. He’s carried these with him through 20 years of working for industry-leading companies and creating the gold standards of service we’ve all come to recognize.

Across roles ranging from frontline customer service to departmental leadership, he has many stories to share, and his energy and passion allow him to take tales of his adventures from around the world and use them to demonstrate how we all play a role in creating a customer service greatness.

In this MarketScale course, Griffiths will walk you through three core areas:

– Policy versus Practice
Explore the role of breakdowns in policy implementation and every employee’s individual responsibility to create a culture of achievement and holding everyone accountable.

– Cultivating a Custom of Customer Service
Your organization’s custom of pride in customer service needs to become an unwritten law.

– Back to Basics
Be brilliant at the basics – safety, service, sincerity and story. They’re the building blocks for a reason.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More