How to Cultivate A Custom of Customer Service with Instructor Dave Griffiths

Industry-leading companies have set a new standard for customer service. The modern consumer expects nothing less than constant availability, personal touches, attention to detail and a willingness to go above and beyond in meeting their needs.

Seems like a tall order — but Dave Griffiths is here to show you how you can meet and exceed those goals and provide world-class customer service.

Growing up in a small country town in regional Australia, Griffiths learned countless lessons about connecting with people and delivering personalized service. He’s carried these with him through 20 years of working for industry-leading companies and creating the gold standards of service we’ve all come to recognize.

Across roles ranging from frontline customer service to departmental leadership, he has many stories to share, and his energy and passion allow him to take tales of his adventures from around the world and use them to demonstrate how we all play a role in creating a customer service greatness.

In this MarketScale course, Griffiths will walk you through three core areas:

– Policy versus Practice
Explore the role of breakdowns in policy implementation and every employee’s individual responsibility to create a culture of achievement and holding everyone accountable.

– Cultivating a Custom of Customer Service
Your organization’s custom of pride in customer service needs to become an unwritten law.

– Back to Basics
Be brilliant at the basics – safety, service, sincerity and story. They’re the building blocks for a reason.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

teacher
Building the Next Generation of Educators Through Apprenticeship Pathways and Workforce-Aligned Training
March 23, 2026

Teacher shortages aren’t exactly a new headline—but lately, they’ve started to feel a lot more urgent. In some places, schools have gone years without enough fully trained teachers in the classroom, exposing real flaws in how we prepare and retain educators. Add in the rising cost of becoming a teacher and training models that haven’t…

Read More
Joint Commission 360
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 1)
March 17, 2026

For a long time, compliance in healthcare was tied to the survey cycle. Now, that model is shifting. With the introduction of Joint Commission 360, organizations are being asked to demonstrate continuous performance—not just preparedness. As patient safety comes under increasing scrutiny, The Joint Commission is moving toward an approach built on real-time data, traceability,…

Read More
university
The Employer University Alignment Journey with Kristen Fox, CEO of Business-Higher Education Forum
March 16, 2026

Across the U.S., the conversation about the value of a college degree is increasingly tied to one central question: Does higher education actually prepare students for the workforce? As artificial intelligence reshapes how work gets done and employers rethink the skills they need, universities are under growing pressure to ensure graduates leave not just…

Read More
private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More