Sales Disruptors: How Sales Can Weather an Economic Downturn and Stay Agile Amid Uncertainty

The coronavirus global pandemic has fundamentally reshaped business, but one sector is feeling the tug in particular – sales.

Today, the Sales Disruptors podcast takes a look at how sales departments can change and adapt in light of a shifting economy. Guest Edward Lang, Senior Manager of Sales Performance at Accenture, reveals his insights into how to move forward with confident footing in uncertain territory.

Like businesses big and small, sales operations are struggling through similar challenges: the uncertainty of the future, retaining clients, retaining talent, and managing costs. But after weathering the 2008 economic downturn, Lang has some insight that can carry over to the current crisis.

“The more we can help our clients weather this storm, the better we will be in the position for long term relationships,” he said.

Helping clients can also mean helping yourself by taking the opportunity to streamline tools, implementation, and processes. Drive intent, drive meaning, and steer clear of gimmicks. Seize the opportunity to recruit top talent from competitors, recommended Lang. Shift payment streams and reward employees for tool sharpening. All of these tips trim the fat. Upon return, businesses should be “lean and hungry,” not starved and weak.

Lang’s final words, however, are perhaps the best encouragement for uncertain times — “It’s going to be okay.”

Markets will open up, albeit tentatively. Upon reopening there will certainly be a “new normal,” but sales will adapt and stay agile in an ever-changing market.

Xactly is proud to live on the leading edge of sales performance management, and our podcasts give us a way to share that insight with you directly. For more thought-leading episodes of Sales Disruptors by Xactly, check us out on Apple Podcasts and Spotify.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More