Why Streaming in Spanish may be a Growing Market For Businesses
With 500 million native Spanish speakers worldwide we are seeing incredible growth in Spanish content delivery through streaming. On today’s video stream, Mrugesh Desai, Lead, North American Region for Accedo joins host Daniel Litwin to discuss how this market is evolving.
While major streaming services such as Netflix and Hulu provide some Spanish content, there is a growing market for exclusive streaming. The largest Spanish-language content production house, the newly merged Televisa-Univision will be launching a Spanish-language streaming service for US, Mexican, and broader Spanish-speaking markets.
“There’s a large enough audience. And lots of nuances is the demographics for these services to coexist and expand together with more Spanish language content” Desai said. Currently, much of that content focuses on local news and a local audience but there is demand for a wider menu of content. “If you’re to get broader appeal among the younger generation,’ Desai continued, “perhaps having some of the “niche” content services may mean the difference between customers subscribing and not subscribing.”
Accedo focuses on user experience in developing UI and UX that is specifically tailored to regions and demographics. As Desai said, “We’ve learned over time working with our Spanish language streaming customers the UI expectations for a Hispanic audience are quite different” For OTT streaming services, Accedo looks at the usage patterns of demographics to determine the best mediums and devices for content whether it’s web, mobile, smart TVs, or gaming consoles. Defining the right UX paradigm gives the audience a seamless path to finding the content they want. Accedo can help strategize how to approach this from the standpoint of the global expansion of Spanish language streaming services. For more information go to www.accedo.tv
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