The Post-Pandemic Rise of P2P Platforms: Business Casual

Person-to-person or peer-to-peer (P2P) social payment apps such as Venmo, PayPal, Square Cash, Zelle and more have become increasingly popular over the last few years, particularly for younger generations. Rather than pulling cash out of your pocket, these P2P apps are tied to your bank account, credit or debit card, allowing users to virtually pay back friends for coffee, dinner or cocktails, or for amenities like haircuts and pet grooming services…even rent payments—all for free! But in a post-pandemic world, these apps have taken on a life of their own as people are seeking ways to tip service workers, donate to causes, and patronize businesses that moved to digital services during lockdowns. Further, these apps facilitated quicker access to coronavirus stimulus payments, driving more users to the platforms.

Powered by RedCircle

On this Business Casual segment, co-hosts Taylor Bagley, Tyler Kern and Daniel Litwin take on the rise of P2P apps, discussing their impact on both traditional banking and the unbanked customer, the ability to buy and sell bitcoin as well as trade equities, and other benefits such as how using the Square Cash debit card provides users with a rotating rewards program for delivery dining through DoorDash, grocery store purchases and more.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B and our world. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage.

Follow us on social media for the latest updates in B2B!

Image

Latest

brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become one of the most important “third spaces” in modern life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More