How to Update Workplace Coffee Offerings for Your Employees and Tenants

That morning cup of breakroom joe – and the second and third that usually follow – are an integral part of your day.

You’re not alone – In 2018, the National Coffee Association reported that U.S. coffee drinkers consume about three cups per day.

However, how that coffee is consumed is shifting.

In the same 2018 report, the NCA found that, though 45% off past-day coffee drinkers drank coffee made with a drip machine, the usage of those machines is on the decline.

On top of that, younger consumers – the employees filtering into your workplace and office building – are steadily moving toward gourmet options. Only 19% of respondents between 18 and 24 had consumed traditional, non-gourmet coffee in the past day prior to responding, and consumption of gourmet coffee among the same group reached 48%.

With data from the 2019 report pouring in, overall gourmet consumption (with gourmet defined as brewed gourmet, espresso-based drinks, blended drinks, cold brew, etc.) reached a 60% or more share for the first time among past-day drinkers.

For now, 85% of U.S. coffee drinkers are at least somewhat satisfied with the brewing options on the job.

But for how long?

Keeping Pace with a Taste for the Good Stuff

Gone are the days of the dump-and-drip, round-the-clock pot of instant coffee – as the NCA’s report shows, Americans are looking for a heightened experience from their daily coffee ritual, not just a cup of caffeine.

That means, whether you’re a distributor helping companies provide options for these newly minted connoisseurs or the manager of a larger office space looking to keep the tenants happy and hopping around, you’ll need to find ways to move from boring and bland to coffee-conscious.

Here’s a few ways to do just that:

  • Bring in a single-serve machine:

Avoid the dreaded, “Whose turn is it today?” coffee-preparation rotation by offering companies the power to put their coffee selection into their own hands. There are a wide variety of self-serve, single-cup brewing machines on the market that can quickly churn out that special and individual cup. As it turns out, it can be a happy medium between the take-it-or-leave-it approach of yesteryear and the ultra-modern approach of on-site baristas and cafés.


  • Go all the way with on-site options:

Companies and building managers are going as far as to install cold-brew taps and full-fledged, in-house baristas for their employees and tenants, offering them an alternative to that favored shop down the street and, in theory, boosting productivity. At Goldman Sachs’s London HQ, there’s a coffee bar on every floor, and Google is offering employees barista courses of their own. If you want to be sure your employees and tenants get the picture that you’re there to provide for their expanding tastes, there’s not much more you can do than to bring the coffee experience directly to them. Micro markets selling other goods can also incorporate higher-quality coffee.

Coffee’s Here to Stay

Coffee and its impact on the U.S. economy aren’t going anywhere – in 2015, coffee-related economic activity made up 1.6% of the country’s total GDP, and the industry was responsible for nearly 1.7 million American jobs.

It’s time to think about coffee the same way you do other workplace advancements – there aren’t many people around pounding away on typewriters, and traditional drip coffee is going the same way.

Take a look at your distributor – they may already have more attractive options you aren’t even aware of. In any case, it’s likely high time to evaluate the coffee options you’re providing for your tenants and employees.

Follow us on social media for the latest updates in B2B!



promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

Read More
embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

Read More
work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

Read More
Addressing the Complexities and Opportunities of the Inflation Reduction Act (IRA)
June 19, 2024

As the energy sector navigates the first year of the Inflation Reduction Act (IRA), stakeholders are grappling with evolving guidance and incentives. This pivotal legislation aims to accelerate the energy transition, but with its intricate provisions and requirements, many questions remain. Understanding the IRA’s impact is crucial for developers, investors, and policy-makers striving to…

Read More