Why Do Sales Professionals Need an Industry-Specific CRM

If you’re a sales professional trying to maneuver today’s omnichannel landscape, having the right CRM tool is critical. Other industries like food delivery and healthcare, in response to the pandemic’s acceleration of their digital transformations, have found that blanketed softwares & solutions won’t always cut it to meet increased demand. Why would a florist need the same delivery platform as a Chinese food restaurant? Sales professionals are feeling that same energy. Is there a customized CRM for me, that actually meets my industry’s needs?

Hunter Austin, founder of Kelley Austin, a Salesforce consulting partner, helps B2B customers put CRMs to their maximized use, leveraging the power of tools like Salesforce. He gave us his honest perspective on why so many sales professionals HATE their CRM, and what needs to change.

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