Articles by tag: CRM
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Breaking Down the Evolution of Pro Audio Tools and Cabling
In this episode of Pro AV Today, Ben Thomas sat down with Mark Corbin of Vanco International, taking a deep dive into the evolution of the Pro Audio industry. Tracing the journey from legacy systems and PA builds to the advent of cutting-edge technologies like spatial audio and modern Digital Audio Workstations (DAWs), we […]
Herbicide Damage on Elm Trees: TreeNewal’s Tips for Spotting It
Experience the visible effects of herbicide damage on elm trees as ISA Certified Arborist Wes Rivers from TreeNewal sheds light on this issue. In this eye-opening video, Wes showcases trees with contrasting appearances—one side flourishing with leaves while the other side remains stunted. He explains that the damage is likely a result of herbicide […]
Learning Through Life’s Lessons: An Insightful Conversation with Mike Leissa on Straight Outta Crumpton
As our world grows increasingly interconnected, the importance of leadership and personal growth has never been more critical. In an era where technology is shifting the landscape of industries and human interaction, there remains a timeless need for genuine connections, empathy, and values-based leadership. This is the theme of a recent episode of Straight […]
Using The Cloud For Custom Salesforce Solutions
Host of Energy 2 Business, Daniel Litwin, spoke with Ross Benton, director at Opportune, and Chris Baker, production manager at Ensign Natural Resources, about their experiences with Salesforce and how the platform has allowed them to address evolving operational needs. The two passionately relate their experiences with Salesforce and the need for a comprehensive, cost-effective […]
The Retail Sales Dilemma and How to Solve It
Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage, […]
Strategies for Making Salesforce’s Features Work for Your Niche Sales Needs
Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to […]
Why Do Sales Professionals Need an Industry-Specific CRM
If you’re a sales professional trying to maneuver today’s omnichannel landscape, having the right CRM tool is critical. Other industries like food delivery and healthcare, in response to the pandemic’s acceleration of their digital transformations, have found that blanketed softwares & solutions won’t always cut it to meet increased demand. Why would a florist need […]
Business Casual: The Evolution of the Marketing Landscape
Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and content marketing, utilizing new techniques, technology, and social platforms to get a brand message across. “A lot of people make the misconception that it’s a shift completely […]
3 Big Deals in EdTech This Week (July 10)
CampusLogic, the category leader in student financial success, announced that it has acquired RaiseMe, a social enterprise focused on expanding access to higher education, especially among low-income and first-generation students. This acquisition brings together two champions of student financial success, which will drive more integration and innovation in this mission-critical category. This combined effort empowers […]