Articles by tag: CRM

Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage,…

Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to…

If you’re a sales professional trying to maneuver today’s omnichannel landscape, having the right CRM tool is critical. Other industries like food delivery and healthcare, in response to the pandemic’s acceleration of their digital transformations, have found that blanketed softwares & solutions won’t always cut it to meet increased demand. Why would a florist need…

Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and content marketing, utilizing new techniques, technology, and social platforms to get a brand message across. “A lot of people make the misconception that it’s a shift completely…

 CampusLogic, the category leader in student financial success, announced that it has acquired RaiseMe, a social enterprise focused on expanding access to higher education, especially among low-income and first-generation students. This acquisition brings together two champions of student financial success, which will drive more integration and innovation in this mission-critical category. This combined effort empowers…