Strategies for Making Salesforce’s Features Work for Your Niche Sales Needs

 

Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to meet this omnichannel moment, how can it be put to work for the granularity of your industry’s clients, dynamics, and markets?

Hunter Austin, co-founder and managing partner of Kelley Austin, and Greg Ryan, principal solutions engineer for Salesforce, give us some helpful tips & strategies on how sales teams can and should leverage the nitty-gritty aspects of the Salesforce CRM to make it work for their niche industry sales needs.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

K-12 education
What K-12 Education Tries to Do—And Where It Misses
March 26, 2025

As America reevaluates what its public schools are truly for, new questions emerge about the purpose, performance, and priorities of K–12 education. A system once centered around teaching the “three Rs” now juggles responsibilities as diverse as social services, values instruction, and community governance. Yet, despite these ambitions, a growing chorus of education experts…

Read More
veterinary
Building a Stronger Veterinary Community: Vetcetera at WVC 2025
March 25, 2025

In the ever-evolving world of veterinary medicine, the path from student to professional can feel overwhelming. Between grueling board exams and the emotional toll of animal care, aspiring veterinarians and vet techs are often in need of more than just textbooks—they need a support system. That’s where digital platforms like VetPrep and VetTechPrep have stepped…

Read More
modular microgrids
AI-Powered Modular Microgrids Reduce Energy Chaos and Boost Local Talent
March 25, 2025

As climate instability worsens and aging U.S. infrastructure faces growing strain, energy resilience is no longer a future-facing issue, it’s a present-day necessity. A 2024 analysis found that U.S. counties experienced an average of 999.4 power outages over the past decade, affecting more than 540,000 customers per county, with disruptions occurring nearly every week….

Read More
microgrids
Modular Microgrids Replace Full Grid Overhauls in Fossil Plant Transitions
March 25, 2025

Detroit is no longer just the Motor City. It’s becoming a hub for clean energy innovation. As climate change forces global shifts in infrastructure, the spotlight is turning to advanced, decentralized solutions like microgrids. The U.S. Department of Energy reports that microgrids could help improve resilience and reduce emissions, especially in aging urban power…

Read More