The Retail Sales Dilemma and How to Solve It


Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage, and applicable tips for other industries?

Hunter Austin, co-founder and managing partner of Kelley Austin, and Greg Ryan, principal solutions engineer for Salesforce, broke down their overview of retail’s sales dilemma and how to leverage the right tools, like a flexible industry-specific CRM, to reach today’s consumers, B2B & B2C alike.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Turo is Decentralizing the Car Rental Industry. But Can it Scale?
September 24, 2021
 Since the start of summer, the car rental industry has been trying to maneuver a mass car shortage. Because of the global semiconductor shortage, automotive OEMs slashed car production at the Read more
How UK Companies Can Cross the Pond to Success in an American Market
September 24, 2021
 Post-Brexit, the U.K. is eager to fill the void of the European Union's single market and tax reliefs with fresh free trade agreements. This included discussions with the U.S., which moved forward Read more
Exploring AT&T’s Commitment to Renewable and More Efficient Energy Use
September 24, 2021
“Since 2010, we’ve completed over 100,000 energy efficiency projects.” How are key stakeholders driving change in energy? Many are forging a path to renewable energy, carbon neutrality, and leveraging data and Read more