Articles by tag: Salesforce

Since the COVID-19 pandemic, there has been a huge shift in how we approach our work lives, so how do we take advantage of this shift to build a successful future of work that fits both employers and employees? Different opinions are flying around about what works best regarding issues such as burnout, how to […]

In a call of recruitment, Greg Ryan first learned of his job in a simple pitch: to help doctors save lives. Now as a Principal Solutions Engineer in the healthcare unit at Salesforce, Ryan knows how true that pitch rings. Ryan joined Highway to Health host David Kemp to discuss his critical role at Salesforce […]

Host of Energy 2 Business, Daniel Litwin, spoke with Ross Benton, director at Opportune, and Chris Baker, production manager at Ensign Natural Resources, about their experiences with Salesforce and how the platform has allowed them to address evolving operational needs. The two passionately relate their experiences with Salesforce and the need for a comprehensive, cost-effective […]

Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage, […]

Greg Norton is a Marketing Cloud Account Executive at Salesforce, and he shared his thoughts about what’s next in the world of email and automation, “I could think of it in terms of three different buckets on what we’ll call a maturity model. The first bucket is really the most basic level that’s expected of […]

This week at MarketScale, we took our sweet tooth to new heights, unveiled two of our newest original series, and elevated the debate about which technologies will power the next wave of automation. Dust off your glove for a new baseball season. It’s the start of a new week, and it’s time to scale up. […]

CRM leader Salesforce is set to acquire collaboration and communication solution Slack, with Salesforce CEO Marc Benioff stating that the two “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.” Will they? What are the enterprise software world’s first impressions of this mega deal, and […]

As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]

“The uses for Salesforce in the oil and gas industry are growing all the time,” says John Freeman, Director in Process & Technology for Opportune, who recently stopped by E2B to talk about why companies are partnering with the firm to leverage core Salesforce capabilities to reduce costs, increase innovation and support the rapidly […]