What SalesForce’s Purchase of Slack Means for End Users

 

CRM leader Salesforce is set to acquire collaboration and communication solution Slack, with Salesforce CEO Marc Benioff stating that the two “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.”

Will they? What are the enterprise software world’s first impressions of this mega deal, and how will it reshape the industry moving forward?

Optimal Networks, Inc. Founder and CEO Heinan Landa joined Voice of B2B Daniel Litwin to explore those impressions and more, analyzing the potential impact of what Landa called “one of the most amazing things to hit the marketplace in a long time.”

“People need the software. It’s cloud-based software, and it’s software they can use from anywhere to take care of their clients better,” Landa said. “Think about that in context [during the pandemic]. … These tools have become incredibly powerful.”

It also represents more competition in the marketplace with juggernauts like Microsoft, particularly in the realm of collaboration tools and cloud-based software. Office 365 has dominated the landscape, but Salesforce may be emerging as an enterprise contender.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

NAB Pulls the Plug on This Year’s Show, Attendees Have Mixed Reactions
September 17, 2021
The Pro AV world was taken by surprise with the cancellation of NAB this October with concerns around COVID's persistent waves and the financial viability of still holding the show. The organization did make sure Read more
What is Pushing Modular Buildings Practices Through the Roof?
September 17, 2021
 Modular construction has grown tremendously in the past few years, leading many to believe it's a new innovation in the building industry. In reality, it has been around for quite awhile, but has Read more
The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
September 17, 2021
   Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming Read more