What SalesForce’s Purchase of Slack Means for End Users

 

CRM leader Salesforce is set to acquire collaboration and communication solution Slack, with Salesforce CEO Marc Benioff stating that the two “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.”

Will they? What are the enterprise software world’s first impressions of this mega deal, and how will it reshape the industry moving forward?

Optimal Networks, Inc. Founder and CEO Heinan Landa joined Voice of B2B Daniel Litwin to explore those impressions and more, analyzing the potential impact of what Landa called “one of the most amazing things to hit the marketplace in a long time.”

“People need the software. It’s cloud-based software, and it’s software they can use from anywhere to take care of their clients better,” Landa said. “Think about that in context [during the pandemic]. … These tools have become incredibly powerful.”

It also represents more competition in the marketplace with juggernauts like Microsoft, particularly in the realm of collaboration tools and cloud-based software. Office 365 has dominated the landscape, but Salesforce may be emerging as an enterprise contender.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

precision community health
Population Health is Becoming Precision Community Health
March 29, 2024

The concept of population health is evolving rapidly, with a significant shift towards a more targeted approach known as Precision Community Health. Driving this change is the realization that broad health initiatives often overlook the nuanced needs of specific communities, particularly those in rural areas or experiencing generational poverty. With 80% of health outcomes […]

Read More
IP730
ICOM at IWCE 2024: IP730 is the Solution to Scalable and Effective Communication Systems for Critical Services
March 28, 2024

At the International Wireless Communication Expo (IWCE) 2024 trade show in Orlando, the spotlight was on the latest advancements in communication technology, crucial for sectors like the military, emergency services, and public transportation. This event is a vital meeting point for professionals seeking innovative solutions to enhance their operational communication capabilities across vast distances. […]

Read More
Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More