Community Generated Content – Content Factory (BlitzMetrics)
In a rapidly shifting financial landscape, the allure of guarantees stands out prominently. Amid the volatility of market-driven assets, the unique characteristics of whole life insurance emerge as an intriguing financial tool. Unlike traditional investments, which can swing wildly based on market forces, whole life insurance offers the allure of dividends that, once paid,…
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The Real Secret to Podcasting Success with Jeremy Slate
In the digital age, where everyone seems to be starting a podcast or vlog, it’s easy to fall into the trap of thinking the equipment makes the show. Indeed, quality equipment can enhance the audiovisual experience. However, as veteran podcaster and Host of the Create Your Own Life podcast Jeremy Slate points out, the…
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Amplify Your Voice: How Anyone Can Become an Author, Podcaster, or Educator of Digital Content with Dennis Yu
In this new age of creating digital content, the dream of publishing a book, creating a podcast, or building a course is no longer confined to the realms of traditional media houses and publishers. With the right tools, anyone can become an author, podcaster, or educator. It’s not just about putting words on paper…
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Mastering Facebook Ads: Expert Insights with Ralph Burns, Kasim Aslam, and Dennis Yu
In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing…
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Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…
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The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…
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Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy
In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can…
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From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…
