Community Generated Content – Content Factory (BlitzMetrics)
In a rapidly shifting financial landscape, the allure of guarantees stands out prominently. Amid the volatility of market-driven assets, the unique characteristics of whole life insurance emerge as an intriguing financial tool. Unlike traditional investments, which can swing wildly based on market forces, whole life insurance offers the allure of dividends that, once paid,…
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The Real Secret to Podcasting Success with Jeremy Slate
In the digital age, where everyone seems to be starting a podcast or vlog, it’s easy to fall into the trap of thinking the equipment makes the show. Indeed, quality equipment can enhance the audiovisual experience. However, as veteran podcaster and Host of the Create Your Own Life podcast Jeremy Slate points out, the…
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Amplify Your Voice: How Anyone Can Become an Author, Podcaster, or Educator of Digital Content with Dennis Yu
In this new age of creating digital content, the dream of publishing a book, creating a podcast, or building a course is no longer confined to the realms of traditional media houses and publishers. With the right tools, anyone can become an author, podcaster, or educator. It’s not just about putting words on paper…
Business Services
Mastering Facebook Ads: Expert Insights with Ralph Burns, Kasim Aslam, and Dennis Yu
In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing…
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Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…
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The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…
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Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy
In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can…
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PCP Attribution Analysis
Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…
Sydney Health Demo
In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…
Pharmacy Part 1
In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…
Inclusive Care
Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…
