Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

SMB

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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Top Stories

Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

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The SPD Hack Playbook: Streamlining Sterile Processing with Smart Tech and Team Buy-In
October 22, 2025

Sterile Processing Departments (SPDs) are the unsung backbone of surgical care — ensuring every instrument, tray, and tool is safe, sterile, and ready when needed. Yet, despite their vital role, SPD workflows often rely on manual processes and underrecognized best practices. As healthcare systems push for greater efficiency and staff well-being, SPD managers are turning…

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Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

SMB

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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care
Smarter, Faster, Kinder: How AI Can Help Hospitals Deliver Better Care, All While Keeping Care Human

Artificial intelligence (AI) is no longer just a buzzword in healthcare — it’s becoming a real partner in how providers care for patients and improve everyday experiences. With rising patient expectations, limited resources, and mounting administrative complexity, hospitals and insurers alike are turning to AI to improve efficiency, communication, and satisfaction. In fact, Citi research…

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Sports Ownership
Alts Innovators: Gennaro Leo on Sports Ownership

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

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location-based entertainment
The Business of Play: Building Community Through Location-Based Entertainment

From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…

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Just Thinking
Just Thinking… About How NeuraPoints Is Building the Bridge Between Minds and Machines

Artificial intelligence has reached a crucial inflection point. Once imagined as a fast track to artificial general intelligence, the field has instead hit a plateau—prompting leaders, educators, and innovators to rethink AI’s true purpose. As companies and schools race to adopt automation, questions about cost, ethics, and human purpose are rising to the forefront. According…

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Experts Talk
Experts Talk
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Trending now
Classroom air quality and student performance
RenewAir
The Hidden Factor Shaping Student Success: Classroom Air Quality
October 15, 2025

By Dan Walsh, VP & GM at AAA Home Services, and Christine Willing, CEO of Think Happy Live Healthy. Why Air Quality Matters in Schools When we think about improving schools, conversations often center on curriculum, technology, or staffing. But there’s a silent, invisible factor that profoundly influences student health, behavior, and learning outcomes: the…

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Chase Harris
Business Services
Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child
October 15, 2025

Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…

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Promoted Сontent
The Silent Health Crisis: Indoor Air Quality in Long-Term Care
July 28, 2025

The Silent Health Crisis: Indoor Air Quality in Long-Term Care Most nursing homes have infection control down to a science. They’ve got medication protocols that would make a hospital jealous. Fall prevention? They track every risk factor. But ask them about their air quality and you’ll likely get a puzzled look. That’s a problem, because…

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Podcast Episodes

Patient Care and Orthopedic Innovation in the Age of AI: Why Human Skill Still Outweighs Robotics
October 20, 2025

The rise of artificial intelligence in medicine is reshaping how orthopedic surgeons diagnose, plan, and deliver care. From robotics in the operating room to AI-driven diagnostics and bone segmentation tools, orthopedic innovation is advancing rapidly. Yet, adoption in everyday surgical practice has been more measured. For example, in 2022, robot-assisted technology accounted for 11.6%…

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How Shanice Scott Reinvented Her Accounting Career — And Found Her ‘Why’
October 15, 2025

The accounting pipeline is in flux. After years of decline in new graduates, the AICPA reported that bachelor’s completions fell 7.8% in 2021–22 and master’s fell 6.4%. In Fall 2024, undergraduate accounting enrollment rebounded by about 12%, while graduate enrollment continued to dip, underscoring a profession still recalibrating its talent model. For those building or…

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The Gut Reset Revolution: How Food-as-Medicine Became the New Foundation for Wellness
October 15, 2025

Gut health has moved from fringe to front page, with consumers overwhelmed by protocols, powders, and “miracle” cleanses. As interest surges, so do questions about what actually works day to day—and why it matters now. One reason: an estimated 65% of the population is dairy intolerant, complicating popular bovine colostrum trends cited for immunity…

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Driving Real Change: How ZM Trucks Is Building the Future of Zero-Emission Trucking
October 15, 2025

As the U.S. accelerates its push toward cleaner freight transport, policy and market forces are reshaping what’s possible in trucking. The EPA’s Phase 3 greenhouse gas emissions standards for heavy-duty vehicles, finalized on March 29, 2024, establish stricter CO₂ limits for model years 2027 through 2032. The rule is technology-neutral and performance-based, allowing manufacturers…

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Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin

medical school

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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