The HRSouthwest Conference 2025 brought together HR innovators and business leaders to explore how organizations can stay people-centered in an increasingly data-driven world. In conversation with Daniel Litwin, the Voice of B2B at MarketScale, Lisa King, Chief People Officer at MedeAnalytics, emphasized that lasting engagement isn’t built on flashy initiatives but on authentic connection….
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The HRSouthwest Conference 2025 brought together HR innovators and business leaders to explore how organizations can stay people-centered in an increasingly data-driven world. In conversation with Daniel Litwin, the Voice of B2B at MarketScale, Lisa King, Chief People Officer at MedeAnalytics, emphasized that lasting engagement isn’t built on flashy initiatives but on authentic connection….
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As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…
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Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…
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Build As You Grow: Lessons in Career, Connection, and Confidence
Growth isn’t just about climbing the career ladder — it’s about becoming the kind of person who can lead with empathy, curiosity, and authenticity. In a world that often celebrates titles and achievements, the real work lies in learning to communicate clearly, connect genuinely, and turn moments of uncertainty into opportunities for growth. In this…
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Virtual Health: Enabling Employers to Tap into a Global Workforce
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Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…
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The accounting pipeline is in flux. After years of decline in new graduates, the AICPA reported that bachelor’s completions fell 7.8% in 2021–22 and master’s fell 6.4%. In Fall 2024, undergraduate accounting enrollment rebounded by about 12%, while graduate enrollment continued to dip, underscoring a profession still recalibrating its talent model. For those building or…
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