Director, Marketing Communications Gilbarco Veeder-Root
Recognized brand architecture, marketing and strategic communications leader with extensive history of leadership during periods of change. Extensive experience directing all facets of brand management and marketing strategy, content marketing, creative execution, awareness delivery (TV, print, online, OOH, social and emerging media, digital/electronic, targeted direct mail) and public relations in diverse business-to-business (B2B) and business-to-consumer (B2C) verticals. I have pioneered successful cross-functional marketing initiatives and excel at expanding relationships with constituents – both internal and external – while ensuring all marketing, communications and media strategy exceeds established benchmarks. In addition to marketing and communications leadership, I have delivered proven results in enhancing the customer journey through utilizing voice of customer to develop solutions to transform the customer experience at retail.
Brand Architecture, Marketing & Engagement • Market Research & Analysis • Brand Management •Strategic Communications (Internal & External) • Public Relations • Project Management • Product Lifecycle Management • Go-To-Market Strategy • Client Relations & Retention • Financial & Budget Control • Emerging, Digital & Social Media Marketing • Customer Experience • Change Management • Client Relations & Retention • Media Analysis & Procurement • Team Leadership • Key Account Management •