Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

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Top Stories

Sterile Compounding and Contamination Control with Abby Roth
March 11, 2025

In this episode of Exceeding Your Benchmark, host Michelle Dawn Mooney speaks with Abby Roth, founder of Pure Microbiology, about sterile compounding and contamination control. Abby shares her expertise in microbiology, sterile environments, and best practices in pharmaceutical compounding. The conversation begins with a distinction between traditional drug manufacturing and sterile compounding, highlighting the…

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Convenient Online Hearing Test from HearUSA Enhances Your Hearing Health Journey
March 11, 2025

Struggling to hear conversations could be more prevalent than you think. As a leader in hearing care, HearUSA offers an easy solution that you can manage from the comfort of your home: the HearUSA Online Hearing Test. Experience the Simplicity This quick, free, and convenient online test is designed to examine your hearing in…

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Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

Read More
AI in Video Storytelling
AI and The Future of Video Storytelling

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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AI Agents
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

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brompton technology
Revolutionizing Video Production with Absen and Brompton Technology

Trilogy Studios heralds the fusion of Absen’s Pixel Reality series and Brompton technology as a game-changer in the film and content creation arena. The studio benefits from over 145 million pixels spread across three stages, granting directors and cinematographers unparalleled flexibility and autonomy in their work. Unprecedented Collaborative Synergy The collaboration between Absen and…

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Experts Talk
Experts Talk
Moving Beyond Just Weathering the Storms: Enhancing Grid Reliability and Resilience
October 16, 2024

With climate change driving more frequent and severe weather events, the strain on our electric grids has never been greater. In 2023 alone, severe storms, heat waves, and winter freezes left millions without power, costing billions in economic damage and putting lives at risk. And in 2022, an average American experienced 16% more grid…

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Career Journeys: Impact Through Entrepreneurism
Healthcare
Career Journeys: Impact Through Entrepreneurism
February 26, 2025

On this special Career Journeys episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims sits down with Shailadi Gupta, CEO and Founder of Kindshell Healthcare. A nurse and holistic wellness coach, Shailadi shares her inspiring journey from India to Canada and how her experiences shaped her mission to support other Indian…

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Supply chain resilience
Hammer Down
The Future of Supply Chain Resilience: How AI is Changing the Game
February 25, 2025

Global supply chain resilience has never been more critical. From geopolitical tensions to natural disasters, disruptions can cost companies millions. According to a McKinsey study, supply chain disturbances can erase as much as 45% of a year’s profits for businesses over a period of ten years. So, can companies turn to AI-driven early warning systems…

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medical school
Promoted Сontent
Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
September 23, 2024

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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Podcast Episodes

Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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Broadband State of the Union: Urban Innovation and Rural Challenges
February 21, 2025

In the latest episode of Amphenol Broadband Solutions’ Wavelengths podcast, host Daniel Litwin sat down with Tyler Cooper, Editor-in-Chief at BroadbandNow Research, for a deep dive into the current landscape of broadband deployment and access across the United States. With 2025 underway, the conversation tackled key trends shaping the broadband industry, including the contrast…

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Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
February 20, 2025

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…

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Private Equity and Venture Capital Are Transforming Healthcare – But at What Cost?
February 19, 2025

Private equity and venture capital have been reshaping the healthcare landscape, with $47 billion in related deals recorded from 2019 to 2023. These investments promise innovation and growth in AI, diagnostics, and healthcare delivery. However, they also raise critical questions about aligning profit-driven goals with the mission to improve patient care and system efficiency….

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SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024

smart boards

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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