Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
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Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
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Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
For many organizations today, the weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…
Leading Change from Within: The Power of Transformational Leadership
Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. That’s why transformational leadership is showing up as a critical differentiator—because people are asking deeper questions about purpose, trust, and what it really means to show up…
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams. Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…
Experts Talk
Experts Talk
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Experts Talk
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
Experts Talk
Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness
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Education & EdTech
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…
Business Services
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…
Promoted Сontent
The Silent Health Crisis: Indoor Air Quality in Long-Term Care
The Silent Health Crisis: Indoor Air Quality in Long-Term Care Most nursing homes have infection control down to a science. They’ve got medication protocols that would make a hospital jealous. Fall prevention? They track every risk factor. But ask them about their air quality and you’ll likely get a puzzled look. That’s a problem, because…
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Healthcare
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…
Healthcare
The Legacy of Dr. G. Duncan Finlay – Episode 6
The Rothman Index, developed by Dr. Michael Rothman and his brother Steven, is a pioneering patient acuity score designed to help clinicians recognize patient deterioration earlier and more clearly. Presented as an easily understood, color-coded graph that updates in real time, the Index displays upward and downward trends in patient condition at a glance—transforming…
Promoted Сontent
IABSC: Where Baggage Handling Professionals Find Their People
As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…
Podcast Episodes
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…
Why Treating Everyone the Same Is Hurting Your Team
For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…
Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…
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