Dig Your Heels In – Season 2
We’ve all had moments when we feel doubt in ourselves, education, experience, and accomplishments. This is known as imposter syndrome, and unfortunately, many female leaders and professional women struggle with imposter syndrome. Megan MacDonald is now a C-Suite executive at Hello Alice, and with solid mentorship, she developed faith in herself. MacDonald’s background focused on…
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Dig Your Heels In - Season 2
Dig Your Heels In: A Working Woman’s Series with YiDing Yu
YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she’s excited about the growth of women in healthcare. Yu said she grew up with a ton of interests. She knew she wanted to be a doctor when she was little….
Architecture & Design
Dig Your Heels In: A Working Woman’s Series with Rachel Neill
As any parent knows, keeping kids occupied without using technology can prove to be quite challenging. Screen time continues to be on the rise with the increase in computers and smartphones replacing textbooks in the classroom. The global pandemic brought this to a head with quarantines and school closures necessitating the use of technology to…
Dig Your Heels In - Season 2
Dig Your Heels In: A Working Woman’s Series with Amy Czuchlewski
Amy Czuchlewski grew up around tech. Her father was an engineer, and her brothers and sister followed in his footsteps. After a high school aptitude test pushed her to study Computer Engineering at the University of Michigan, it was a total surprise to her that women were in the minority. “It hadn’t occurred to me…
Dig Your Heels In - Season 2
Dig Your Heels In: A Working Woman’s Series with Jolene Delisle
A captivating story is often vital in building a successful business. Jolene Delisle, Founder and Head Creative at The Working Assembly, a branding and creative industry for clients at various life stages, recognized the need for brands to refine, synthesize, and market themselves throughout their life cycles using storytelling. Delisle sits down with host Gabrielle…
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How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
Lights, Camera, Action
The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…